Brands launch sponsored geofilters on Snapchat that feel serendipitous
Implications - The progression away from organic social reach has given way to brands embedding themselves into the social experience of Snapchat with sponsored geofilters that enable user-generated ad content. Requiring consumers to be in the right place at the right time, such campaigns are often bound by a series of geographic coordinates that help to ensure the experience feels personalized and exclusive. The modern consumer's comfort with contributing their own content reflects the desire for more concise and meaningful brand interactions, which is motivated by the general aversion to mass marketing efforts.
Workshop Question - What are five original ways to engage your consumer on social media?
Trend Themes
1. Sponsored Geofilters - Brands are using sponsored geofilters on Snapchat to create personalized user-generated ad content.
2. Native Advertising - Native geofilters provide brands with organic user-generated advertising by reaching an almost unlimited audience.
3. Interactive Campaigns - Interactive campaigns through social media platforms like Snapchat are aimed at getting consumers excited about brands.
Industry Implications
1. Fast Casual Dining - Fast casual dining brands like New York Fries are creatively pairing social media and dining experiences by partnering with platforms like Snapchat.
2. Automobile - Jeep's Snapchat campaign demonstrates the potential for automobile brands to engage their fanbase with user-generated content and sponsored filters.
3. Advertising - Brands can tap into new advertising opportunities by using sponsored geofilters on platforms like Snapchat to reach a younger demographic.
6 Featured, 33 Examples:
127,148 Total Clicks
Date Range:
Feb 16 — Apr 16
Trending:
Warm
Consumer Insight Topics:
