Digital brands take advertising offline with traditional mediums
Implications - As well-established digital platforms look to drive growth in usership, many have begun using offline advertising methods that are now considered "old world." Investing in billboards or elaborate publicity stunts, these strategies highlight the blending of online-offline worlds and the interest of driving consumers to the nearest screen. This shift showcases the value of traditional offline advertising efforts in both shifting the attention of current users back to the digital space and engaging with new, hard to reach consumer groups.
Workshop Question - How could your brand adopt an analog approach to marketing to generate meaningful IRL interactions with your consumer?
Trend Themes
1. Blending Online-offline Worlds - As digital platforms invest in offline advertising methods, there is an opportunity for brands to create unique promotional contests and engagements to attract the attention of current users and new hard-to-reach consumer groups.
2. In-flight Streaming - As Amazon partners with JetBlue to bring its media catalog to customers, there is an opportunity for airlines and e-commerce companies to collaborate and provide unique travel experiences.
3. Social Media Billboards - As Snapchat turns static billboards into dynamic social media advertisements, there is an opportunity for brands to leverage low-tech approaches to outdoor advertising to reach tech-savvy consumers.
Industry Implications
1. Advertising - The blending of online-offline worlds presents opportunities for companies to invest in traditional advertising methods and create unique promotional campaigns.
2. Travel and Hospitality - As in-flight streaming becomes more mainstream, there is an opportunity for airlines and e-commerce companies to collaborate and provide unique travel experiences for customers.
3. Technology - As social media platforms turn to low-tech approaches to outdoor advertising, there is an opportunity for technology companies to leverage non-traditional advertising methods to appeal to tech-savvy consumers.
5 Featured, 43 Examples:
564,142 Total Clicks
Date Range:
May 15 — Apr 16
Trending:
Warm
Consumer Insight Topics:
