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Celebrity Seltzer

Celebrity collaborations in the seltzer market are increasing in popularity

Trend - Celebrities—whether they be chefs, singers, and even investors—are recognizing the immense popularity of hard seltzers as refreshing low-alcohol beverages with younger consumers. As a result, many are working with brands to launch their own special version.

Insight - The purchasing decisions of Millennial consumers are strongly influenced by the social media platforms they favor. As many become increasingly trusting of the celebrities and influencers they follow, individuals begin focusing on these personalities' preferences—from lifestyle to food and beverage. This information is later used as guidelines and inspiration for consumer's own purchasing decisions when they are experiencing uncertainty about the items they want to buy.
Workshop Question - Conceptualize a collaboration between your brand and a celebrity.
Trend Themes
1. Celebrity Collaborations - Celebrities are recognizing the immense popularity of hard seltzers and are working with brands to launch their own special version.
2. Better-for-you Beverages - Hard seltzer sales are continuing to climb, spurred on by consumers who are looking for flavorful, better-for-you beverages, especially those with pop culture tie-ins.
3. Innovative Packaging Design - Celebrity hard seltzer brands are using innovative packaging designs and formats, like slim cans, to appeal to consumers.
Industry Implications
1. Alcoholic Beverage Industry - Alcoholic beverage companies can leverage celebrity collaborations and innovative packaging designs to attract younger consumers who are looking for better-for-you beverages.
2. Celebrity Branding Industry - The celebrity branding industry can take advantage of the trend of celebrity collaborations in the hard seltzer market to provide unique and personalized products to fans.
3. Social Media Marketing Industry - Social media marketing professionals can use influencer and celebrity preferences in food and beverage to inspire purchasing decisions of Millennials and Gen Z consumers.
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 64 Examples:
63,007 Total Clicks
Date Range:
Jul 20 — Jul 23

Featured Examples

Singer-Backed Summer Seltzers
Singer-Backed Summer Seltzers
Truly Hard Seltzer Taps Dua Lipa to Launch 'Poolside Variety Pack'
Truly Hard Seltzer, a leading sparkling alcoholic beverage brand owned by The Boston Beer Co., has announced the launch of its Truly Poolside Variety Pack, a new limited-edition flavor pack inspired... MORE
Reality TV-Themed Seltzers
Reality TV-Themed Seltzers
MTV Launches New Hard Seltzer Flavor Called 'Juicy Shore'
Iconic American media company MTV has announced the launch of a new alcoholic beverage dubbed ‘Juicy Shore.’ As the name suggests, the new concept beverage is based on the channel’... MORE
Celebrity Chef Hard Seltzers
Celebrity Chef Hard Seltzers
Gordon Ramsay is Introducing a Product Line Called Hell’s Seltzer
Award-winning chef and TV personality Gordon Ramsay is coming out with his own line of hard seltzers called Hell’s Seltzer. For the 2021 product launch, there will be four hard seltzers... MORE
Rapper-backed Hard Seltzers
Rapper-backed Hard Seltzers
SKRT Hard Seltzer by Post Malone Debuts in Quebec
SKRT Hard Seltzer is a unique collection of hard seltzers influenced by the artists, creators, and influencers who shape our contemporary culture. Crafted in Quebec and owned by music mogul Dre... MORE
Celebrity-Branded Sparkling Tequila Cans
Celebrity-Branded Sparkling Tequila Cans
Shay Mitchell Launched the Onda Sparkling Tequila Line
Shay Mitchell, the 33-year-old actress renowned for her rule in the television series ‘Pretty Little Liars,’ recently entered the canned cocktail industry with the launch of the new Onda... MORE
Agave-Based Hard Seltzers
Agave-Based Hard Seltzers
Cacti is a Tequila-Inspired Hard Seltzer from Travis Scott
Cactus Jack is partnering with Travis Scott and Anheuser-Busch on a new tequila-inspired hard seltzer called Cacti. The agave-based hard seltzer takes inspiration from one of the fastest-growing... MORE
play_circle_filledSeltzer-Opening Hacks
Seltzer-Opening Hacks
Hornitos Tequila Seltzer Teamed Up with Celebrity Nail Artist Chaun Legend
Hornitos Tequila Seltzer is inviting seltzer drinkers to crack open a can in celebration of National Tequila Day and the brand teamed up with celebrity nail artist Chaun Legend to share a very... MORE
play_circle_filledPopstar-Backed Fizzy Sangrias
Popstar-Backed Fizzy Sangrias
Ohza Recently Introduced the Fizzy Sangria By Joe Jonas
Ohza, a leading brand for ready-to-drink cocktails, announced that Joe Jonas, a globally renowned musician and actor, has joined the brand as an investor and partner. The pair joined forces to... MORE

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