These New MIXOLOSHE Soft Seltzers are Cocktail-Inspired
Michael Hemsworth — December 21, 2022 — Lifestyle
These new MIXOLOSHE soft seltzers are being launched to provide consumers a flavorful option to enjoy in place of conventional hard seltzers or other alcoholic beverages. The drinks from the female-founded company include the new Cosmic Bitter Spritz, Blueberry Gin & Tonic and Orange Old Fashioned, which join the existing range of Tropical Smoky Margarita, Mango Chili Crush and Southern Pineapple Smash. Featuring 50-calories per can, the drinks are formulated with less than nine-grams of sugar and have five clean ingredients in the recipe.
Founder Kristina Roth spoke on the new MIXOLOSHE soft seltzers saying, "Like many I’m becoming increasingly aware of the effects alcohol has on my mental and physical health and on my productivity. For those who want to be social drinkers without the hangover and bad decisions, I made MIXOLOSHE for you.”
Founder Kristina Roth spoke on the new MIXOLOSHE soft seltzers saying, "Like many I’m becoming increasingly aware of the effects alcohol has on my mental and physical health and on my productivity. For those who want to be social drinkers without the hangover and bad decisions, I made MIXOLOSHE for you.”
Trend Themes
1. Alcohol-free Beverage Trend - The popularity of health-conscious and mindful drinking is creating opportunities for non-alcoholic beverage alternatives like MIXOLOSHE soft seltzers.
2. Flavor-infused Seltzer Trend - The demand for seltzers with unique and bold flavors is driving innovation in the non-alcoholic beverage market.
3. Premium Soft Drink Trend - MIXOLOSHE's cocktail-inspired and visually appealing canned soft seltzers are tapping into the growing market of consumers seeking elevated non-alcoholic beverage options.
Industry Implications
1. Non-alcoholic Beverage Industry - As more consumers look for better-for-you and low-sugar drink options, companies can create and market innovative non-alcoholic beverages that cater to their health goals.
2. Ready-to-drink (RTD) Industry - The convenience and portability of canned soft seltzers make them a strong contender in the RTD beverage market, especially for on-the-go consumers.
3. Functional Beverage Industry - MIXOLOSHE's use of natural ingredients and low-sugar formulation align with the growing demand for functional and healthier beverage options.
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