Brands are increasingly offering cosmetic products with skincare benefits
Trend - The line between lip care and lipstick is increasingly blurred as brands offer solutions that deliver both aesthetics and functionality. Launched as serums or professional-approved solutions, these products boast multi-beneficial formulas.
Insight - North American consumers are interested both in aesthetics, as well as functionality, and given the popularity of the wellness movement, many are prioritizing solutions with added benefits. Since the fast-paced personal and professional lives of consumers can obstruct the efficiency and effectiveness of their self-care routines, individuals are emphasizing convenience in this space by opting-in for products with multiple benefits.
Insight - North American consumers are interested both in aesthetics, as well as functionality, and given the popularity of the wellness movement, many are prioritizing solutions with added benefits. Since the fast-paced personal and professional lives of consumers can obstruct the efficiency and effectiveness of their self-care routines, individuals are emphasizing convenience in this space by opting-in for products with multiple benefits.
Workshop Question - How can your brand deliver convenience to consumers?
Trend Themes
1. Beauty with Benefits - Beauty products with added skincare benefits are increasingly popular among North American consumers that prioritize convenience and efficiency.
2. Skincare-based Lip Care - Cosmetics and skincare are merging through serum-like lipsticks, vegan collagen-infused lip glosses, 5-in-1 tinted glosses, skin-nourishing lipsticks, and hybrid hydrating lip balms that deliver multiple benefits to the lips.
3. Natural Ingredients - Beauty brands are making use of all-natural botanicals to promote good skin health, as seen in Vamigas' rosehip-infused lip oil or in Laura Mercier's signature ingredient, French Rose extract, that is rich in antioxidants.
Industry Implications
1. Cosmetics - Cosmetics industry professionals can leverage the trend of beauty products with added skincare benefits and natural ingredients to create disruptive innovation opportunities.
2. Skincare - Skincare industry professionals can capitalize on the trend of skincare-based lip care to create integrated product lines that offer multiple benefits.
3. Natural Products - Natural product industry professionals can tap into the trend of natural ingredients to create innovative and health-promoting product lines that resonate with consumers.
