Video conferencing platforms are offering more service diversity to consumers
Trend - Brands are optimizing video conferencing platforms and tools to deliver increased effectiveness to users. These new features strengthen the experience by enabling increased and diverse output—from podcasts to digitized minutes.
Insight - In light of the COVID-19 pandemic and the many government-imposed restrictions associated with it, contemporary consumers are forced to engage with one another online. Many are trying to do their best to continue their work as smoothly as possible and as a result, they are looking for online tools and platforms that will assist them in their specific endeavour—whether it is for work, a creative pursuit or a passion project.
Insight - In light of the COVID-19 pandemic and the many government-imposed restrictions associated with it, contemporary consumers are forced to engage with one another online. Many are trying to do their best to continue their work as smoothly as possible and as a result, they are looking for online tools and platforms that will assist them in their specific endeavour—whether it is for work, a creative pursuit or a passion project.
Workshop Question - How can your brand increase the productivity of consumers at home?
Trend Themes
1. Optimized Video Conferencing - Brands are optimizing video conferencing platforms to deliver increased and diverse output, from podcasts to digitized minutes, in response to the COVID-19 pandemic.
2. AI Feedback Tools - LinkedIn created AI tools for users to get feedback on soft skills, which may help them in their job search.
3. Unlimited Video Conferencing - RingCentral Video offers free access to 24-hour meetings to eliminate the constraints of time limits on calls during the pandemic.
Industry Implications
1. Online Communication Platforms - Brands in the online communication industry can focus on optimizing their video conferencing platforms, offering AI feedback tools, and providing unlimited video conferencing to meet the demands of remote work during the pandemic.
2. HR Tech - Companies in HR tech can develop AI-backed tools to help job seekers prepare soft skills and receive feedback from video interviews.
3. Note-taking Software - Software companies specializing in note-taking tech can implement AI technology to automatically transcribe video conference content, parse out important information, and summarize conversations.
