Recess Debuted Three New Flavors in Time For Summer
Grace Mahas — July 16, 2020 — Lifestyle
References: takearecess & takearecess
Recess, the CBD and adaptogen infused sparkling water brand, recently expanded its portfolio with the addition of three new delicious flavors including Coconut Lime, Black Cherry, and Blood Orange. Described as "slightly unconventional yet equally satisfying," these new beverages are the perfect refreshment this summer. Designed to be enjoyed on their own, the new Recess offerings can also be added as a base to a refreshing cocktail or mocktail.
In addition to the new invigorating flavors, Recess also debuted an ultra-chic apparel line dubbed 'Reality Wear' that embodies the chill and relaxing vibes of the beverage. The collection includes cozy crewnecks, comfortable and chic tees, eye-catching baseball hats, bold beanies, and witty socks, among other items. They are available to purchase online.
Image Credit: Recess
In addition to the new invigorating flavors, Recess also debuted an ultra-chic apparel line dubbed 'Reality Wear' that embodies the chill and relaxing vibes of the beverage. The collection includes cozy crewnecks, comfortable and chic tees, eye-catching baseball hats, bold beanies, and witty socks, among other items. They are available to purchase online.
Image Credit: Recess
Trend Themes
1. Adaptogen-infused CBD Products - Disruptive innovation opportunity: Expanding adaptogen-infused CBD products into other categories such as skincare or snacks.
2. CBD Beverages - Disruptive innovation opportunity: Developing new flavors and infusions to cater to different consumer preferences and needs.
3. Cannabis-inspired Apparel - Disruptive innovation opportunity: Creating apparel lines that capture the essence and lifestyle associated with cannabis-infused products.
Industry Implications
1. Beverage Industry - Disruptive innovation opportunity: Incorporating adaptogens or other functional ingredients into traditional beverages to meet consumer demands for wellness-focused options.
2. Health and Wellness Industry - Disruptive innovation opportunity: Exploring the potential benefits of adaptogens and CBD in various health and wellness products, such as supplements or beauty products.
3. Fashion Industry - Disruptive innovation opportunity: Collaborating with cannabis-infused beverage brands to create stylish and trendy apparel collections that resonate with their target audience.
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