Act+Acre Created a Non-Chalky Dry Shampoo That Promotes Hair Health
Riley von Niessen — July 16, 2020 — Fashion
References: actandacre
Act+Acre, a brand founded by hairstylist Helen Reavey that uses a cold processed method to create its products, is set to launch a revolutionary dry shampoo that's made without the drying alcohol ingredients and chalky powders that can often leave an unappealing dandruff-like residue in the hair.
Instead, Act+Acre uses a plant-based formula that relies on key ingredients like fulvic acid, as well as rice and tapioca powders. Together, these ingredients not only absorb excess oil in the hair, but work to detoxify and nourish the scalp by delivering minerals to the hair follicle. In all, Act+Acre's 'Plant Based Dry Shampoo' includes just six ingredients—less than
half the amount of most traditional dry shampoos.
The product is set to launch on August 20th, and can be found on Act+Acre's website, as well as at Urban Outfitters, Net-A-Porter, Free People, and Verishop.
Image Credit: Act+Acre
Instead, Act+Acre uses a plant-based formula that relies on key ingredients like fulvic acid, as well as rice and tapioca powders. Together, these ingredients not only absorb excess oil in the hair, but work to detoxify and nourish the scalp by delivering minerals to the hair follicle. In all, Act+Acre's 'Plant Based Dry Shampoo' includes just six ingredients—less than
half the amount of most traditional dry shampoos.
The product is set to launch on August 20th, and can be found on Act+Acre's website, as well as at Urban Outfitters, Net-A-Porter, Free People, and Verishop.
Image Credit: Act+Acre
Trend Themes
1. Plant-based Dry Shampoo - Opportunity for brands to create dry shampoo products that are made with plant-based formulas instead of alcohol and chalky powders.
2. Hair Health Focus - Trend of haircare brands prioritizing the health of the scalp and hair follicles in their product formulations.
3. Minimalist Ingredients - Increasing demand for dry shampoos with fewer ingredients, providing an opportunity for brands to develop minimalistic and effective formulas.
Industry Implications
1. Haircare - Disruptive innovation opportunity for haircare brands to incorporate plant-based formulas and prioritize hair health in their dry shampoo products.
2. Beauty and Personal Care Retail - Demand for dry shampoos with healthier formulations provides an opportunity for retailers in the beauty and personal care industry to stock products that align with this trend.
3. E-commerce - Online platforms, such as Act+Acre's website and e-commerce retailers like Net-A-Porter and Verishop, have an opportunity to showcase and sell plant-based dry shampoos that promote hair health.
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