The Dead Man’s Fingers Canned Rum Cocktails Come in Three Options
Michael Hemsworth — June 24, 2022 — Marketing
References: deadmansfingers & talkingretail
The Dead Man’s Fingers canned rum cocktails are a new product lineup from the premium rum brand for consumers to enjoy as a ready-to-drink libation. The canned cocktails come in three flavors including Passion Fruit Rum Lemonade, Spiced Rum Cola and Spiced Rum Ginger Beer, which are all made with the brand's signature spirits. Featuring a 5% ABV, the cocktails come in 330ml cans with a price point of £1.99 each.
Global Marketing Manager Rachel Adams spoke on the new Dead Man’s Fingers canned rum cocktails saying, "The launch of our new RTD format is a natural next step for our brand, particularly as we enter into the summer months. For retailers, it’s also a great opportunity to introduce new shoppers to the rum category, and upsell to the 70cl bottle format."
Global Marketing Manager Rachel Adams spoke on the new Dead Man’s Fingers canned rum cocktails saying, "The launch of our new RTD format is a natural next step for our brand, particularly as we enter into the summer months. For retailers, it’s also a great opportunity to introduce new shoppers to the rum category, and upsell to the 70cl bottle format."
Trend Themes
1. Ready-to-drink Cocktails - The rise of ready-to-drink cocktails presents an opportunity for innovative packaging and branding to capture market share.
2. Premium Canned Beverages - Consumer demand for premium canned cocktails is an opportunity for the beverage industry to create high-quality products with on-the-go convenience.
3. Flavored Spirits - The popularity of flavored spirits presents an opportunity for distilleries to experiment with new flavors and create unique products that appeal to a wider audience.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverage industry has an opportunity to capitalize on the growing demand for convenient, high-quality cocktails by developing and marketing ready-to-drink products that appeal to a wide range of consumers.
2. Packaging - The demand for premium canned cocktails presents an opportunity for packaging companies to create innovative designs and materials that help brands stand out on store shelves.
3. Retail - Retailers have the opportunity to introduce consumers to new products and upsell them on larger formats by stocking and promoting premium canned cocktails on their shelves.
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