Brands are launching complementary products for the expanding PPE market
Trend - Brands are launching mask-related products designed to enhance consumers' storage and use of facial coverings. These products focus on sanitization and include face mask-disinfecting devices, sanitizing mask organizers, and face mask-sanitizing cases.
Insight - In light of COVID-19, many consumers have grown accustomed to wearing PPE and see the need to continue wearing the gear for some time. As such, consumers can see the benefit of investing in mask-related accessories that fit into their lives in effective and functional ways. These consumers will flock to solutions that make incorporating PPE into their life more convenient and hygienic.
Insight - In light of COVID-19, many consumers have grown accustomed to wearing PPE and see the need to continue wearing the gear for some time. As such, consumers can see the benefit of investing in mask-related accessories that fit into their lives in effective and functional ways. These consumers will flock to solutions that make incorporating PPE into their life more convenient and hygienic.
Workshop Question - How is your brand accommodating evolving consumer habits amid and post COVID-19?
Trend Themes
1. Hygienic PPE Accessories - Brands are launching hygienic mask-related products that make incorporating PPE into life more convenient and hygienic.
2. UV-C Light Sanitization - Many mask-related products make use of UV-C technology to effectively penetrate all aspects of the mask and banish germs that could be lurking on the surface.
3. Personal Pandemic Gear Storage - People are investing in accessories for storing and sanitizing their personal pandemic gear and finding solutions that fit into their lives in effective and functional ways.
Industry Implications
1. Healthcare Industry - The healthcare industry could benefit from investing in UV-C light sanitization technology for hospitals and medical clinics.
2. Home Organization Industry - The home organization industry could create innovative solutions for storing and sanitizing personal pandemic gear that is both functional and stylish.
3. Travel Industry - The travel industry can benefit by providing hygienic and efficient solutions for keeping PPE stored and sanitized while on the go.
