The OLDKNOW Bev Co. Verte Absinthe Spirited Seltzer is Herbaceous
Michael Hemsworth — May 13, 2022 — Marketing
References: oldknowbevco & csnews
The OLDKNOW Bev Co. Verte Absinthe Spirited Seltzer is arriving the US market as the first absinthe-based seltzer to offer a clean, crisp and herbaceous flavor experience.
The canned cocktail aims to bring old-world drinking styles to the modern era and features branding that calls to mind old-fashioned brands from the turn of the last century. The drink boasts the herbaceous flavor of absinthe with mountain water, spirit and fresh herbs, and features a 5% ABV that's lower compared to other varieties on the market.
The OLDKNOW Bev Co. Verte Absinthe Spirited Seltzer is arriving nationwide and is likely to be a hit this summer as consumers seek out new sparkling canned cocktail varieties. The drink comes ready-to-drink straight from the can or poured.
The canned cocktail aims to bring old-world drinking styles to the modern era and features branding that calls to mind old-fashioned brands from the turn of the last century. The drink boasts the herbaceous flavor of absinthe with mountain water, spirit and fresh herbs, and features a 5% ABV that's lower compared to other varieties on the market.
The OLDKNOW Bev Co. Verte Absinthe Spirited Seltzer is arriving nationwide and is likely to be a hit this summer as consumers seek out new sparkling canned cocktail varieties. The drink comes ready-to-drink straight from the can or poured.
Trend Themes
1. Herbaceous Seltzers - A new trend of seltzers featuring herbaceous flavors like absinthe is emerging.
2. Modernizing Old-world Drinks - Bringing old-world drinking styles to the modern era through innovative drinks is a trend that could disrupt the beverage industry.
3. Lower ABV Beverages - Offering lower ABV options in popular beverage categories is a trend that could appeal to health-conscious consumers.
Industry Implications
1. Alcoholic Beverages - The OLDKNOW Bev Co. Verte Absinthe Spirited Seltzer is an example of a disruptive innovation opportunity in the alcoholic beverage industry.
2. Canned Beverages - The rise of canned cocktails like the OLDKNOW Bev Co. Verte Absinthe Spirited Seltzer is a trend that could disrupt the canned beverage industry.
3. Sparkling Beverages - The emergence of herbaceous seltzers like the OLDKNOW Bev Co. Verte Absinthe Spirited Seltzer is a trend that could shake up the sparkling beverage industry.
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