The Monaco Cocktails Tequila Sun Crush Has Two Shots Per Can
Michael Hemsworth — July 16, 2021 — Marketing
References: drinkmonaco & foodbev
The Monaco Cocktails Tequila Sun Crush canned cocktail is a new product from the premium cocktail brand that is focused on providing a balanced, refreshing experience for consumers.
The cocktail comes in 12-ounce cans with two shots of tequila each to achieve a 9% ABV, which is rounded out with a refreshing orange flavor. The gluten-free cocktail is being launched now in convenience stores across the nation at a price point of $2.50 to $2.99, depending on location.
CEO of Atomic Brands Don Deubler explained the new Monaco Cocktails Tequila Sun Crush canned cocktail further saying, "Agave tequila is a top-growing spirit, and we are thrilled to introduce a new RTD variety that taps into this booming interest for pre-mixed, tequila-based cocktails. We are delivering an all new canned cocktail experience with the launch of Tequila Sun Crush that builds off the strong momentum we’ve seen for our first tequila-based RTD, Tequila Lime Crush. Now with Tequila Sun Crush, we are marrying premium agave tequila with refreshing, on-trend orange flavour to bring a new and exciting option to market this summer to meet this increasing consumer demand."
The cocktail comes in 12-ounce cans with two shots of tequila each to achieve a 9% ABV, which is rounded out with a refreshing orange flavor. The gluten-free cocktail is being launched now in convenience stores across the nation at a price point of $2.50 to $2.99, depending on location.
CEO of Atomic Brands Don Deubler explained the new Monaco Cocktails Tequila Sun Crush canned cocktail further saying, "Agave tequila is a top-growing spirit, and we are thrilled to introduce a new RTD variety that taps into this booming interest for pre-mixed, tequila-based cocktails. We are delivering an all new canned cocktail experience with the launch of Tequila Sun Crush that builds off the strong momentum we’ve seen for our first tequila-based RTD, Tequila Lime Crush. Now with Tequila Sun Crush, we are marrying premium agave tequila with refreshing, on-trend orange flavour to bring a new and exciting option to market this summer to meet this increasing consumer demand."
Trend Themes
1. Pre-mixed Tequila Cocktails - There is an opportunity for brands to innovate in the pre-mixed cocktail market by creating unique flavor combinations and using premium ingredients.
2. Canned Cocktails - The convenience and affordability of canned cocktails make it an attractive option for consumers, leading to a growing trend in the industry.
3. Flavored Alcohols - The demand for unique and refreshing flavors in alcoholic beverages presents an opportunity for distilleries to experiment with new flavor profiles and expand their product lines.
Industry Implications
1. Beverage Industry - With the rise in popularity of canned cocktails and flavored alcohols, the beverage industry can capitalize on this trend by creating new and innovative products.
2. Convenience Store Industry - Convenience stores can increase revenue by offering a wider selection of pre-mixed cocktails that appeal to consumers looking for convenience and affordability.
3. Alcohol Distribution Industry - The demand for pre-mixed tequila cocktails and flavored alcohols provides an opportunity for alcohol distributors to expand their product offerings and reach a wider market.
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