New initiatives and products are enabling the seamless detection of diseases
Trend - In order to encourage consumers to be more mindful of their health or be aware of early symptoms, brands are launching products and services that help with disease detection. Divorced from the seriousness of official medical wear, these options seamlessly blend into the everyday.
Insight - As one gets older, the risk of health problems becomes bigger. Aware of this, contemporary consumers are looking for ways to stay on top of their health and monitor for any early signs of trouble. Since individuals know that it is impossible to stay vigilant at all times, they are looking for products and services that can offer them support and security, allowing them to feel more at ease in their day-to-day.
Insight - As one gets older, the risk of health problems becomes bigger. Aware of this, contemporary consumers are looking for ways to stay on top of their health and monitor for any early signs of trouble. Since individuals know that it is impossible to stay vigilant at all times, they are looking for products and services that can offer them support and security, allowing them to feel more at ease in their day-to-day.
Workshop Question - How can your brand enable individuals to feel more at ease?
Trend Themes
1. Increased Investment in Disease-detecting Wearables and Apps - As consumers become more health-conscious and cost-efficient when it comes to healthcare, the wearable-app alliance creates opportunities for startups focused on developing disease-detection tools that seamlessly blend into the everyday.
2. Scent-based Diagnostic Tests for Early Detection of Neurodegenerative Diseases - The scent-based diagnostic tests are becoming effective in detecting various neurodegenerative diseases earlier, which provides opportunities for companies in the medical device and diagnostic industries to innovate in developing less invasive but more accurate diagnostic tests.
3. Next-generation At-home Health Test Kits - Innovations focused on the development of next-generation at-home health test kits provide people with a more accurate and comprehensive understanding of their overall well-being, which creates a potential opportunity for companies to specialize in providing personalized medicine and a targeted approach to disease prevention.
Industry Implications
1. Medical Wearables - Medical wearable companies can develop disease-detecting wearables and applications, driving value to consumers and increasing adoption of wearables in healthcare.
2. Medical Diagnostics - Diagnostic companies can develop scent-based tests to detect early signs of neurodegenerative diseases leading to early and proactive medical interventions.
3. Personalized Medicine - Personalized medicine companies can leverage more comprehensive testing data from next-generation at-home health test kits to provide tailored health recommendations that could potentially improve overall health outcomes for patients.
7 Featured, 62 Examples:
125,805 Total Clicks
Date Range:
Jan 19 — Jul 22
Trending:
Warm
Consumer Insight Topics:
