The Smirnoff Zero Sugar Seltzer Variety Packs Have 12 Cans Each
Michael Hemsworth — October 30, 2020 — Marketing
References: smirnoff & drugstorenews
The Smirnoff Zero Sugar Seltzer variety packs are being launched by the brand to offer consumers a way to enjoy a range of hard seltzer flavor options in an easy manner. The variety packs will include 12 cans in each and will come in two options including one with Black Cherry, Lemon Lime, Orange and Berry Lemonade flavors as well as the Seasonal Limited-Edition Pack that has Raspberry, Peach, Cranberry Lime and Blackberry. The products are being launched in partnership with Bachelor Nation to help get fans of The Bachelorette get ready for the upcoming season.
Brand Director Krista Kiisk spoke on the new Smirnoff Zero Sugar Seltzer variety packs saying, "'The Bachelor’ franchise and seltzer category both generate a lot of engaging conversation, so It only made sense to continue our partnership as ‘The Official Hard Seltzer of Bachelor Nation.' With our two new variety packs and six brand-new flavors, we are offering delicious flavors like black cherry and lemon lime, all with zero sugar that taste great. With these new offerings, the most dramatic decision fans will make while viewing on Tuesday nights is which flavor to choose.”
Brand Director Krista Kiisk spoke on the new Smirnoff Zero Sugar Seltzer variety packs saying, "'The Bachelor’ franchise and seltzer category both generate a lot of engaging conversation, so It only made sense to continue our partnership as ‘The Official Hard Seltzer of Bachelor Nation.' With our two new variety packs and six brand-new flavors, we are offering delicious flavors like black cherry and lemon lime, all with zero sugar that taste great. With these new offerings, the most dramatic decision fans will make while viewing on Tuesday nights is which flavor to choose.”
Trend Themes
1. Sugar-free Seltzers - Sugar-free hard seltzers are becoming increasingly popular due to health-conscious consumers seeking low-calorie alcoholic drinks that still offer flavor options.
2. Variety Packs - Brands are offering consumers variety packs to provide them with multiple flavors of hard seltzers in one convenient package.
3. Branded Partnerships - Brands are partnering with popular television shows or franchises to leverage their audience and increase brand awareness for their hard seltzer products.
Industry Implications
1. Alcohol and Beverage - The alcohol and beverage industry has seen a rise in demand for hard seltzers, leading to more innovations and flavor options in the market.
2. Marketing and Advertising - The marketing and advertising industry can capitalize on brand partnerships to create unique promotional opportunities and reach new audiences for hard seltzer products.
3. Health and Wellness - The health and wellness industry can offer consulting services to alcohol brands to meet the demand of health-conscious consumers, and guide the development of low-calorie, sugar-free seltzers.
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