Bud Light Debuted the Ugly Sweater Pack With Festive Flavors
Grace Mahas — October 27, 2020 — Marketing
References: budlight & elitedaily
With the holiday season quickly approaching, Bud Light is helping fans welcome the warm weather with its new Ugly Sweater Pack that includes festive flavors including the new Peppermint Pattie, Apple Crisp, and Gingersnap, alongside the returning Cranberry. The limited-edition Ugly Sweater pack is the perfect addition to any holiday celebration, creating a festive, seasonally-appropriate ambiance.
Colleen Lucas, senior director of marketing for Bud Light, commented on the new launch, stating: “Since we first launched Bud Light Seltzer, fans have really enjoyed our delicious flavors and the fun we have brought to the entire seltzer category. Our new Ugly Sweater variety pack builds on these pillars while also adding some holiday cheer in the form of tasty flavors which have become very popular around this time of year.”
Fans can get their hands on the new Ugly Sweater variety pack starting November 2nd. Each can boasts a 5% ABV at only 100 calories with less than 1 gram of sugar–making it a go-to option this holiday season.
Image Credit: Bud Light
Colleen Lucas, senior director of marketing for Bud Light, commented on the new launch, stating: “Since we first launched Bud Light Seltzer, fans have really enjoyed our delicious flavors and the fun we have brought to the entire seltzer category. Our new Ugly Sweater variety pack builds on these pillars while also adding some holiday cheer in the form of tasty flavors which have become very popular around this time of year.”
Fans can get their hands on the new Ugly Sweater variety pack starting November 2nd. Each can boasts a 5% ABV at only 100 calories with less than 1 gram of sugar–making it a go-to option this holiday season.
Image Credit: Bud Light
Trend Themes
1. Ugly Sweater-themed Seltzers - Disruptive Innovation Opportunity: Collaborate with other beverage companies to create limited-edition holiday-themed drinks and expand festive flavor offerings.
2. Festive Flavors - Disruptive Innovation Opportunity: Develop unique and seasonal flavors for existing food and beverage products to capitalize on the holiday market demand.
3. Limited-edition Packaging - Disruptive Innovation Opportunity: Design special packaging or themed products to create a sense of exclusivity and generate buzz during specific occasions or seasons.
Industry Implications
1. Beverage - Disruptive Innovation Opportunity: Experiment with unconventional flavors and packaging to attract a wider consumer base, especially during holiday seasons.
2. Food - Disruptive Innovation Opportunity: Introduce seasonal flavors or ingredients in food products to align with specific celebrations and evoke a sense of novelty and excitement.
3. Packaging - Disruptive Innovation Opportunity: Create innovative and eye-catching packaging designs, especially for limited-edition or holiday-themed products, to increase consumer interest and sales.
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