Pickle Rick Miracle Seltzer is Debuting on National Pickle Day
Laura McQuarrie — November 9, 2020 — Lifestyle
References: miracleseltzer & adweek
For National Pickle Day, there will be a new flavored seltzer on the market from Miracle Seltzer and it's one that will be especially interesting to Rick and Morty fans. Launching during the virtual Adult Swim Festival, the limited-edition Pickle Rick seltzer can be found through Miracle Seltzer’s site and from select retail stores.
The seltzer is made with organic ingredients and it promises an authentic pickle flavor thanks to Miracle Seltzer working with hydration company Pickle Juice. Alongside the limited-edition flavored seltzer, there's also a new line of Pickle Rick merchandise that includes tote bags and hats.
While a variety of pickle-themed snacks have been launched based on Pickle Rick, Rick and Morty are venturing into the beverage category with this new release.
Image Credit: Adult Swim
The seltzer is made with organic ingredients and it promises an authentic pickle flavor thanks to Miracle Seltzer working with hydration company Pickle Juice. Alongside the limited-edition flavored seltzer, there's also a new line of Pickle Rick merchandise that includes tote bags and hats.
While a variety of pickle-themed snacks have been launched based on Pickle Rick, Rick and Morty are venturing into the beverage category with this new release.
Image Credit: Adult Swim
Trend Themes
1. Pickle-flavored Beverages - There is potential for other beverage companies to branch out into unconventional flavors, such as pickle, to appeal to consumers looking for unique taste experiences.
2. Limited-edition Releases - Creating limited-edition versions of products can generate buzz and excitement around a brand and its offerings.
3. Cross-branding with Popular Media Franchises - Collaborating with popular media franchises, such as Rick and Morty, can attract new customers and expand a brand's reach.
Industry Implications
1. Beverage Industry - By experimenting with unconventional flavors, such as pickle, the beverage industry has potential to attract consumers who are looking for unique beverage experiences.
2. Retail Industry - Retail stores could benefit from carrying limited-edition products, like Pickle Rick seltzer, to attract customers looking for exclusive and hard-to-find items.
3. Merchandising Industry - Collaborating with popular media franchises, such as Rick and Morty, to create exclusive merchandise can attract fans and generate revenue.
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