VIDE Grapefruit Tequila Soda Comes in at Just 99-Calories
Michael Hemsworth — June 17, 2021 — Marketing
The VIDE Grapefruit Tequila Soda has been unveiled by the brand as its first tequila soda for the US market that is sure to satisfy consumers seeking out an alternative option to existing canned cocktail varieties.
The drink starts off with tequila blanco that is paired with lightly carbonated water before having a dash of natural grapefruit flavor. This results in a clean-drinking cocktail that has a 5% ABV with an all-natural recipe that is zero sugar, gluten-free, free from carbs and just 99-calories per can.
The VIDE Grapefruit Tequila Soda is rolling out in four-packs online as well as select retailers at a price point of $10.99. The drink will be followed up with a pineapple variety later in the year.
The drink starts off with tequila blanco that is paired with lightly carbonated water before having a dash of natural grapefruit flavor. This results in a clean-drinking cocktail that has a 5% ABV with an all-natural recipe that is zero sugar, gluten-free, free from carbs and just 99-calories per can.
The VIDE Grapefruit Tequila Soda is rolling out in four-packs online as well as select retailers at a price point of $10.99. The drink will be followed up with a pineapple variety later in the year.
Trend Themes
1. Low-calorie Canned Cocktails - Opportunity for the beverage industry to capitalize on health-conscious consumers by creating low-calorie canned cocktails in various flavors.
2. Zero Sugar Beverages - The trend towards zero sugar drinks presents an opportunity for the beverage industry to explore creating all-natural zero sugar canned cocktails.
3. Tequila-based Beverages - There is an opportunity for the beverage industry to explore and create more tequila-based drinks like the VIDE Grapefruit Tequila Soda that offer a clean-drinking experience.
Industry Implications
1. Beverage - The beverage industry can explore creating more low-calorie, zero sugar, canned cocktails that offer a clean and all-natural experience.
2. Alcohol - The alcohol industry can capitalize on the trend towards low-calorie and zero sugar drinks by creating more canned cocktails that cater to the health-conscious consumer.
3. Canned Goods - There is an opportunity for the canned goods industry to expand into the canned cocktail market by creating innovative, low-calorie, zero sugar, and all-natural beverages like the VIDE Grapefruit Tequila Soda.
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