Bax Botanics Non-Alcoholic Cocktails Come in Two Flavors
Michael Hemsworth — June 28, 2022 — Marketing
References: baxbotanics & foodbev
The Bax Botanics non-alcoholic cocktails are launching as a ready-to-drink canned refreshment for consumers to try out when looking for an alternative to boozy beverages on the market.
The drinks come in two flavors including Zingy Lemon Verbena & Tonic and Smooth Sea Buckthorn & Tonic, which are both crafted with a complex blend of botanicals. Launching in the UK, the drinks can be purchased online for £2.40 each.
Founder Rose Bax commented on the Bax Botanics non-alcoholic cocktails saying, "We created our canned serves to make exploring alcohol-free, distilled drinks even easier for everyone. More and more people are seeking out the highest quality and the most unique flavours in their RTDs. We hope we’re serving up a little bit of luxury for the summer for those who want to enjoy a special treat at picnics, barbeques or road trips.”
The drinks come in two flavors including Zingy Lemon Verbena & Tonic and Smooth Sea Buckthorn & Tonic, which are both crafted with a complex blend of botanicals. Launching in the UK, the drinks can be purchased online for £2.40 each.
Founder Rose Bax commented on the Bax Botanics non-alcoholic cocktails saying, "We created our canned serves to make exploring alcohol-free, distilled drinks even easier for everyone. More and more people are seeking out the highest quality and the most unique flavours in their RTDs. We hope we’re serving up a little bit of luxury for the summer for those who want to enjoy a special treat at picnics, barbeques or road trips.”
Trend Themes
1. Non-alcoholic Beverages - The rise in demand for non-alcoholic beverages presents a great opportunity for businesses to create unique and flavorful drinks for those seeking an alternative to traditional alcoholic beverages.
2. Botanical Ingredients - Incorporating botanical ingredients into beverage recipes presents an opportunity for businesses to create unique, complex and healthy drinks.
3. Ready-to-drink Beverages - A shift towards convenience and on-the-go options presents an opportunity for businesses to create innovative and high-quality ready-to-drink beverage products.
Industry Implications
1. Beverage - The beverage industry can explore the use of botanical ingredients and create new non-alcoholic beverages that cater to individuals seeking alternative options.
2. Hospitality - The hospitality industry can adopt these non-alcoholic beverages as a part of their menu options to cater to the growing demand for healthy and flavorful drinks.
3. Retail - The retail industry can capitalize on the growing demand for non-alcoholic and ready-to-drink beverages to create innovative marketing strategies and promotions.
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