The RancH2O Premium Canned Cocktails are Refreshingly Smooth
Michael Hemsworth — July 19, 2021 — Marketing
References: ranch2ospirits & bevnet
The RancH2O premium canned cocktails are a high-quality range of alcoholic refreshments for consumers seeking out a way to enjoy their favorite liquor varieties in a new way. The drinks come in four flavor options to choose from including Ranch Water, Classic Marg, Gin Fizz and Vodka Soda, which are all crafted with either premium tequila, vodka or gin, depending on the variety. Each of the drinks contain 150-calories each and maintain an ABV that ranges from 6.5% to 7%.
The RancH2O premium canned cocktails are positioned by the brand to be great for any season and any occasion, and highlights a relaxed brand ethos that the Texas-based company hopes will make the refreshments as approachable as possible.
The RancH2O premium canned cocktails are positioned by the brand to be great for any season and any occasion, and highlights a relaxed brand ethos that the Texas-based company hopes will make the refreshments as approachable as possible.
Trend Themes
1. Premium Canned Cocktails - Opportunity for brands to capitalize on the convenience and quality of pre-mixed cocktails in cans.
2. Health-conscious Drinking - Increasing demand for low-calorie alcoholic drinks presents an opening for brands to create premium, healthier options.
3. Growth of Craft Cocktails - Artisanal canned cocktails that highlight unique, high-quality ingredients offer a new twist on the traditional cocktail experience.
Industry Implications
1. Alcohol Production - Producers can create premium, pre-mixed canned cocktails to meet the growing demand for convenient, high-quality drinks.
2. Health and Wellness - Companies can develop low-calorie alcohol brands or promote the health benefits of their existing products to appeal to health-conscious consumers.
3. Packaging and Design - Opportunity for designers to create visually appealing packaging for high-quality canned cocktails that reflects the brand's relaxed and approachable ethos.
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