Moet & Chandon Released Mini-Bottles of Champagne in Multi-Packs
Mary Van Puymbroeck — May 24, 2017 — Marketing
References: instagram & cosmopolitan
Luxury libation experts Moet & Chandon released a mini champagne six-pack of its classic 'Imperial Brut.'
Following the launch of its champagne vending machine, Moet has created a new viral sensation with these six-packs that are just in time for summer. The 'Moet Mini Share Pack' includes six 187-milliliter bottles of champagne, making for nearly 1,000 milliliters in each pack. The champagne six-pack also comes with six gold flute toppers that are perfect for staying classy while sipping outdoors. At $100 a pack, the mini bottles are still just as pricey as the full bottle.
Consumers will have to be very picky with who they decide to share these special sippers with, but then again, nothing says luxury like a personal bottle of champagne.
Following the launch of its champagne vending machine, Moet has created a new viral sensation with these six-packs that are just in time for summer. The 'Moet Mini Share Pack' includes six 187-milliliter bottles of champagne, making for nearly 1,000 milliliters in each pack. The champagne six-pack also comes with six gold flute toppers that are perfect for staying classy while sipping outdoors. At $100 a pack, the mini bottles are still just as pricey as the full bottle.
Consumers will have to be very picky with who they decide to share these special sippers with, but then again, nothing says luxury like a personal bottle of champagne.
Trend Themes
1. Miniature Luxury Beverages - The creation of mini bottles of luxury beverages such as champagne caters to a growing demand for accessibility and convenience while still embodying luxury.
2. Premium Multi-packs - The release of high-end beverages in multi-packs offers a unique and creative way for brands to engage with customers and offer exclusive, limited edition options.
3. Outdoor Drinking Accessories - The provision of outdoor drinking accessories such as gold flute toppers adds a new dimension to the outdoor drinking experience and presents an opportunity for innovation and personalization.
Industry Implications
1. Beverage - The beverage industry stands to benefit from the creation of mini bottles and multi-packs as it provides customers with a chance to sample a variety of products without committing to a full-sized purchase.
2. Packaging - The packaging industry has a chance to innovate the materials used for miniature luxury beverages and multi-packs while still ensuring they are durable, sustainable, and attractive to consumers.
3. Luxury Goods - The luxury goods industry can leverage the increasing demand for accessibility and convenience by creating mini versions of their products or pairing them with unique and innovative accessories to enhance the overall consumer experience.
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