Hardy Noces D'or Sublime Cognac Bottles Honor the Year of the Rooster
Mary Van Puymbroeck — June 28, 2017 — Marketing
References: hardycognac.fr & uncrate
Premium distillers Maison Hardy have put its Noces D'or Sublime collection in luxurious hand-etched cognac bottles for the Year of the Rooster.
Each bottle is cut, etched and polished by hand in the shape of a rooster to honor the brand's historic crest and the Year of the Rooster. The bottle is presented in a French Art Nouveau-style plaque for maximum impact. Each bottle of Noces D'or Sublime cognac is aged for at least 50 years before it is put into its hand-etched cognac bottle and painstakingly crafted using over 40 kinds of 100% Grande Champagne Cognacs.
Founded in 1863 by Englishman Anthony Hardy (a spirit merchant), Maison Hardy is a globally respected distiller. By the 1870s, Maison Hardy earned a reputation for crafting high-quality cognac despite its English roots.
Each bottle is cut, etched and polished by hand in the shape of a rooster to honor the brand's historic crest and the Year of the Rooster. The bottle is presented in a French Art Nouveau-style plaque for maximum impact. Each bottle of Noces D'or Sublime cognac is aged for at least 50 years before it is put into its hand-etched cognac bottle and painstakingly crafted using over 40 kinds of 100% Grande Champagne Cognacs.
Founded in 1863 by Englishman Anthony Hardy (a spirit merchant), Maison Hardy is a globally respected distiller. By the 1870s, Maison Hardy earned a reputation for crafting high-quality cognac despite its English roots.
Trend Themes
1. Hand-etched Cognac Bottles - The trend of hand-etched cognac bottles offers an opportunity for luxury distillers to create unique and visually stunning packaging for their premium products.
2. Year of the Rooster Collections - The trend of creating limited edition collections inspired by the Chinese zodiac offers an opportunity for distillers to attract customers who value symbolism and cultural significance in their purchases.
3. Artisanal Craftsmanship in Distilling - The trend of handcrafting premium spirits, such as the Noces D'or Sublime cognac, presents an opportunity for distillers to differentiate themselves by highlighting the meticulous craftsmanship that goes into their products.
Industry Implications
1. Luxury Distillers - Luxury distillers can capitalize on the trend of hand-etched cognac bottles to enhance the perceived value and exclusivity of their premium spirits.
2. Collectibles and Memorabilia - The trend of creating limited edition collections, like those inspired by the Chinese zodiac, presents an opportunity for the collectibles and memorabilia industry to cater to customers looking for unique and meaningful items.
3. Art and Craft Supplies - The trend of artisanal craftsmanship in distilling opens up a market for art and craft suppliers to provide high-quality materials and tools for distillers who want to create handcrafted spirits.
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