Sugarfina & Alfred Coffee Created the First-Ever Caffeinated Cold Brew Bears
Laura McQuarrie — April 22, 2019 — Lifestyle
References: sugarfina & prnewswire
In partnership with Alfred Coffee, Sugarfina is introducing Cold Brew Bears as the world's first-ever coffee-infused gummy bears, which are said to combine two "favorite pick-me-ups—candy and caffeine." The cold brew gummy bears are offered in varieties that are infused with products from Alfred's Coffee, including its signature vanilla latte and cold brew blends, including an option that's spiked with real bourbon.
Inspired by Alfred Coffee's playful "But First, Coffee" tagline, the Cold Brew Bears can be purchased in packages that resemble bags of coffee, branded reusable tumblers and miniature takeaway coffee cups. While the Cold Brew Bears and the Bourbon Cold Brew Bears in a mini cup contain about the equivalent of one espresso shot, the Iced Vanilla Latte Bears energize with the strength of about a half a cup of espresso.
Inspired by Alfred Coffee's playful "But First, Coffee" tagline, the Cold Brew Bears can be purchased in packages that resemble bags of coffee, branded reusable tumblers and miniature takeaway coffee cups. While the Cold Brew Bears and the Bourbon Cold Brew Bears in a mini cup contain about the equivalent of one espresso shot, the Iced Vanilla Latte Bears energize with the strength of about a half a cup of espresso.
Trend Themes
1. Caffeinated Gummy Treats - The creation of coffee-infused gummy bears opens up opportunities for other confectionary companies to explore unique and innovative ways to incorporate caffeine into their products.
2. Branded Food Collaborations - Partnering with popular coffee brands to create co-branded products allows companies in the food and beverage industry to tap into new customer bases and offer unique and exciting products.
3. Portable Energy Boosters - The development of coffee-infused gummies provides an opportunity for companies to create convenient and portable caffeinated snacks that can be enjoyed on the go.
Industry Implications
1. Confectionary - The confectionary industry can consider adding coffee-infused treats to their product line to attract coffee lovers looking for unique and flavorful alternatives to traditional candies.
2. Coffee - The coffee industry can explore collaborations with confectionary companies to expand their reach and offer creative coffee-inspired products to their customers.
3. Energy Supplements - The energy supplement industry can leverage the popularity of coffee-infused gummies to develop new and innovative products that provide a convenient and tasty way to boost energy levels.
6
Score
Popularity
Activity
Freshness
