Sugarfina & Pressed Juicery Teamed Up to Make Juice-Inspired Treats
Laura McQuarrie — March 21, 2019 — Lifestyle
Sugarfina recently introduced a collection of better-for-you gummy bears in collaboration with Pressed Juicery that takes inspiration from its popular juice flavors. These all-new confections are not only all-natural but also non-GMO, free from fat, enriched with vitamins and made with 30% less sugar than traditional gummy bears.
The new gummy bears are offered in flavors like Roots Juice, which gets its brilliant color from beetroot juice concentrate, Citrus Juice with a pineapple-lemon flavor and Vanilla Almond, based on Pressed Juicery's vanilla almond milk.
In keeping with the juice-inspired theme, the sweets are packaged in tall bottles in large, medium and shot-sized containers. Sugarfina also offers a 7-Day Gummy Bear "Cleanse" inspired by popular juice cleanse packages.
The new gummy bears are offered in flavors like Roots Juice, which gets its brilliant color from beetroot juice concentrate, Citrus Juice with a pineapple-lemon flavor and Vanilla Almond, based on Pressed Juicery's vanilla almond milk.
In keeping with the juice-inspired theme, the sweets are packaged in tall bottles in large, medium and shot-sized containers. Sugarfina also offers a 7-Day Gummy Bear "Cleanse" inspired by popular juice cleanse packages.
Trend Themes
1. Better-for-you Gummy Bears - Disruptive innovation opportunity: Creating healthier alternatives to traditional candy products.
2. Juice-inspired Treats - Disruptive innovation opportunity: Infusing popular juice flavors into confectionery products.
3. Gummy Bear 'cleanse' - Disruptive innovation opportunity: Capitalizing on the popularity of juice cleanses by offering gummy bear versions.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Introducing healthier ingredient options in the candy industry.
2. Health and Wellness - Disruptive innovation opportunity: Catering to health-conscious consumers by offering nutritious candy alternatives.
3. Packaging - Disruptive innovation opportunity: Designing unique and appealing packaging for candy products inspired by other beverages.
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