Down to Earth Organics Launched a Line of Bottled "Superteas"
Laura McQuarrie — April 26, 2018 — Lifestyle
References: drinkdowntoearth & bevindustry
Down To Earth Organics launched a collection of four ready-to-drink bottled "supertea" beverages that are packed with herbs and adaptogens to provide functional benefits. The new range includes drinks like Longevity, Revival, Energy and Tranquility, each of which supports a different purpose.
While the restorative, soothing Tranquility drink helps to reduce stress and fatigue with ingredients like chamomile, lavender and ashwagandha, Energy is a pick-me-up beverage that delivers a boost with a base of antioxidant-rich green tea, peppermint, lemongrass and lemon juice.
Each of the tea beverages are shelf-stable, certified organic, vegan, non-GMO and all-natural with no artificial dyes or preservatives. In place of refined sugar, some of the Down To Earth Organics beverages use monk fruit—a natural sugar-free sweeter.
While the restorative, soothing Tranquility drink helps to reduce stress and fatigue with ingredients like chamomile, lavender and ashwagandha, Energy is a pick-me-up beverage that delivers a boost with a base of antioxidant-rich green tea, peppermint, lemongrass and lemon juice.
Each of the tea beverages are shelf-stable, certified organic, vegan, non-GMO and all-natural with no artificial dyes or preservatives. In place of refined sugar, some of the Down To Earth Organics beverages use monk fruit—a natural sugar-free sweeter.
Trend Themes
1. Functional Beverages - The rise of ready-to-drink adaptogenic teas presents an opportunity for the functional beverages industry to tap into the growing demand for natural health and wellness products.
2. Adaptogenic Foods - The launch of bottled superteas with adaptogens highlights the potential for the adaptogenic foods industry to create innovative products that promote stress reduction and overall well-being.
3. Organic and Natural Products - The increasing popularity of certified organic and all-natural teas emphasizes the need for the organic and natural products industry to continue developing innovative and healthier alternatives to traditional beverages.
Industry Implications
1. Functional Beverages Industry - The functional beverages industry can capitalize on the market demand for adaptogenic teas by innovating new ready-to-drink beverages with functional benefits.
2. Adaptogenic Foods Industry - The adaptogenic foods industry has the opportunity to develop more convenient and accessible adaptogenic products, such as ready-to-drink bottled superteas.
3. Organic and Natural Products Industry - The organic and natural products industry can create disruptive innovation by exploring alternative sweeteners, like monk fruit, to replace refined sugar in tea beverages.
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