Sugarfina Shared a Unique Face Mask Recipe for April Fool's Day
Laura McQuarrie — April 2, 2019 — Unique
References: somethingsweet.sugarfina & refinery29
In a world where a great number of unusual facial treatments exist, Sugarfina's unconventional face mask recipe fits right in. For April Fool's Day, the candy brand took the opportunity to share a "Gram-worthy mask" as a simple DIY to nourish skin.
The DIY face mask calls for half of a ripe banana, a small amount of French pink clay, Manuka honey and one to two of the brand's Baby Champagne Bears Candy Cubes. While the face mask recipe was shared as part of an April Fool's Day prank, Sugarfina did share a special code that could be redeemed on April 1st to help shoppers save money on their order and enjoy a free Baby Champagne Bears Small Candy Cube with their purchase.
The DIY face mask calls for half of a ripe banana, a small amount of French pink clay, Manuka honey and one to two of the brand's Baby Champagne Bears Candy Cubes. While the face mask recipe was shared as part of an April Fool's Day prank, Sugarfina did share a special code that could be redeemed on April 1st to help shoppers save money on their order and enjoy a free Baby Champagne Bears Small Candy Cube with their purchase.
Trend Themes
1. Unconventional Facial Treatments - Disruptive innovation opportunity: Explore and create unique and unexpected ingredients and formulations for face masks.
2. DIY Beauty Recipes - Disruptive innovation opportunity: Develop and market easy-to-make beauty recipes that use common household ingredients.
3. April Fool's Day Pranks - Disruptive innovation opportunity: Utilize special occasions like April Fool's Day to engage with customers and create viral marketing campaigns.
Industry Implications
1. Beauty and Skincare - Disruptive innovation opportunity: Create and market innovative and playful skincare products that cater to consumer demands for unique experiences.
2. Candy and Confectionery - Disruptive innovation opportunity: Explore the intersection of candy and beauty by introducing edible beauty products or collaborations.
3. E-commerce and Retail - Disruptive innovation opportunity: Leverage online platforms and promotional codes to drive sales and engage customers in creative ways.
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