Pet owners prioritize supplements that promote natural health
Trend - The popularity of the supplement industry is increasingly extending to the pet space, with owners looking to preemptively care for any health problems that may arise in their pets in the future. These preventative care models could ensure that consumers can mitigate the costs associated with compounded health issues down the road.
Insight - Consumers are increasingly prioritizing prevention when it comes to their health. With the growth of the "wellness" movement, consumers' don't just perceive health as an end goal, but as an ongoing process that involves both prevention and reaction (if necessary). The ultimate goal is to avoid or lessen the impact of future problems, rather than dealing with issues as they come. This extends not just to themselves, but to those that are in their care.
Insight - Consumers are increasingly prioritizing prevention when it comes to their health. With the growth of the "wellness" movement, consumers' don't just perceive health as an end goal, but as an ongoing process that involves both prevention and reaction (if necessary). The ultimate goal is to avoid or lessen the impact of future problems, rather than dealing with issues as they come. This extends not just to themselves, but to those that are in their care.
Workshop Question - How could your brand prioritize preventative care for its employees or customers?
Trend Themes
1. Preventative Pet Care - Pet owners are prioritizing supplements and whole-food meals that promote natural health and prevent any health problems that may arise in their pets in the future.
2. Pet Supplements - The increasing popularity of the supplement industry in the pet space is leading to the rise of innovative products, such as all-natural, eco-friendly supplements packed with superfoods, probiotics, and more.
3. Customized Pet Nutrition - Pet owners are seeking customized pet meals and tailored supplements based on Traditional Chinese Veterinary Medicine (TCVM), aiming to keep energy flowing naturally and support the overall health and wellbeing of their pets.
Industry Implications
1. Wellness Industry - The growing 'wellness' movement and the prioritization of prevention opens up opportunities for pet supplement and food companies to innovate and create products that support ongoing pet health and wellbeing.
2. Pet Food Industry - The pet food industry can look to incorporate all-natural, human-grade whole foods and wheat-free formulas with globally sourced ingredients, and innovative formats such as supplement bars to meet the increasing demand for high-quality, nutritious pet food options.
3. Traditional Chinese Veterinary Medicine (TCVM) Industry - The TCVM industry can offer customized pet meals, supplements, and whole-food diets based on a dog's personal Chi element, using the principles of Eastern medicine to provide holistic support for pets.
