Oats Overnight Launched a Plant-Based Chai Latte Breakfast Flavor
Laura McQuarrie — July 1, 2019 — Lifestyle
References: oatsovernight & nosh
Oats Overnight recently added to its range of easy-to-make overnight oat products with Chai Latte, an energizing flavor that contains 80 milligrams of caffeine from black tea—roughly the equivalent to one cup of coffee. The caffeine-rich overnight oats are enhanced with the sweet taste of maple syrup and classic chai spices like ginger, cloves, cinnamon and cardamom. Notably, the satiating breakfast is bolstered by 20 grams of plant-based protein from pea protein isolate, offering a hearty way to start the day.
Chai Latte is the newest plant-based flavor from Oats Overnight, which also makes other easy-to-make plant-powered breakfasts in varieties like Maple Pancakes, Peanut Butter Cookie Dough Cacao Crunch and Blueberry Cobbler. All of these overnight oats can be effortlessly prepared by adding a milk or milk alternative of choice.
Chai Latte is the newest plant-based flavor from Oats Overnight, which also makes other easy-to-make plant-powered breakfasts in varieties like Maple Pancakes, Peanut Butter Cookie Dough Cacao Crunch and Blueberry Cobbler. All of these overnight oats can be effortlessly prepared by adding a milk or milk alternative of choice.
Trend Themes
1. Plant-based Breakfasts - There is a trend towards plant-based breakfasts that offer satiety and energy, such as Oats Overnight's Chai Latte overnight oats with 20 grams of pea protein isolate.
2. Caffeinated Breakfasts - The inclusion of caffeine in breakfast products, like Oats Overnight's Chai Latte overnight oats with 80 milligrams of caffeine from black tea, is a growing trend for consumers seeking an energizing start to their day.
3. Convenient Breakfast Solutions - There is a trend towards easy-to-make, on the go breakfast solutions, such as Oats Overnight's overnight oat products that only require the addition of milk or a milk alternative.
Industry Implications
1. Plant-based Food - The plant-based food industry can capitalize on the growing trend towards plant-based breakfasts with high protein options like pea protein isolates.
2. Coffee and Tea - The coffee and tea industry can expand into the breakfast market by incorporating caffeine into breakfast products, as seen in Oats Overnight's Chai Latte overnight oats.
3. Healthy Convenience Foods - The healthy convenience food industry can innovate easy-to-make breakfast solutions like Oats Overnight's overnight oat products that cater to consumers seeking convenient yet nutritious meal options.
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