Sugarfina's 'Candy for Breakfast' Takes Cues from Iconic Cereal
Laura McQuarrie — July 26, 2018 — Lifestyle
Sugarfina's new Candy for Breakfast collection introduces a variety of sweets that take inspiration from some of the most beloved breakfast cereals.
The fun and colorful candy collection includes decadent chocolate bars that are topped with crunchy cereal pieces, gummies that resemble eggs and candy-coated chocolate pieces.
Beyond appealing to anyone with a sweet tooth, the special candy range is bound to stir up nostalgia in those who grew up eating popular breakfast cereals and those who still enjoy eating them to this day. Sugarfina's Candy for Breakfast confections offer a fun reimagining of 'Fruity Loops,' marshmallow cereal and cinnamon cereal squares and an excuse to snack on these morning meal staples throughout the day.
The fun and colorful candy collection includes decadent chocolate bars that are topped with crunchy cereal pieces, gummies that resemble eggs and candy-coated chocolate pieces.
Beyond appealing to anyone with a sweet tooth, the special candy range is bound to stir up nostalgia in those who grew up eating popular breakfast cereals and those who still enjoy eating them to this day. Sugarfina's Candy for Breakfast confections offer a fun reimagining of 'Fruity Loops,' marshmallow cereal and cinnamon cereal squares and an excuse to snack on these morning meal staples throughout the day.
Trend Themes
1. Breakfast-themed Candy Collections - Disruptive innovation opportunity: Exploring new ways to combine breakfast cereals with sweets to create unique and nostalgic candy collections.
2. Decadent Chocolate Bars - Disruptive innovation opportunity: Creating chocolate bars that incorporate crunchy cereal pieces for added texture and flavor.
3. Gummy Eggs and Candy-coated Chocolate Pieces - Disruptive innovation opportunity: Introducing candy products that resemble breakfast foods like eggs and cereal squares, appealing to consumers' nostalgia and sweet cravings.
Industry Implications
1. Confectionery Industry - Disruptive innovation opportunity: Developing innovative and creative candy products that cater to consumers' desire for nostalgic and unique flavors.
2. Snack Food Industry - Disruptive innovation opportunity: Experimenting with breakfast-inspired snacks and candies to offer consumers a sweet and indulgent twist on traditional breakfast foods.
3. Retail Industry - Disruptive innovation opportunity: Collaborating with confectionery brands to create exclusive breakfast-themed candy collections, attracting customers seeking unique and nostalgic products.
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