Good Day Chocolate Launched Functional Supplements for Kids
Laura McQuarrie — May 26, 2018 — Life-Stages
References: gooddaychocolate & projectnosh
Good Day Chocolate, which makes a range of chocolate supplements for adults, just introduced a collection of kid-friendly supplements.
While many supplements for kids take the form of chewable tablets and gummies, Good Day Chocolate's pediatric line includes four different kinds of candy-coated chocolate pieces, each of which boasts a different functional benefit. The range includes solutions for promoting calm and sleep, as well as a probiotic and a multivitamin for the maintenance of overall health and well-being.
Unlike the brand's previously released products, which were packaged in boxes, the new line is playfully packaged in a bottle. A single piece of Good Day Chocolate's Probiotic for Kids contains one billion CFUs (colony forming units) and Sleep for Kids contains one milligram of pharmaceutical-grade melatonin.
While many supplements for kids take the form of chewable tablets and gummies, Good Day Chocolate's pediatric line includes four different kinds of candy-coated chocolate pieces, each of which boasts a different functional benefit. The range includes solutions for promoting calm and sleep, as well as a probiotic and a multivitamin for the maintenance of overall health and well-being.
Unlike the brand's previously released products, which were packaged in boxes, the new line is playfully packaged in a bottle. A single piece of Good Day Chocolate's Probiotic for Kids contains one billion CFUs (colony forming units) and Sleep for Kids contains one milligram of pharmaceutical-grade melatonin.
Trend Themes
1. Chocolate Supplements for Kids - Disruptive innovation opportunity: Explore the market demand and develop new kid-friendly chocolate supplement options with different functional benefits.
2. Candy-coated Pediatric Supplements - Disruptive innovation opportunity: Investigate the use of candy-coated chocolate pieces for pediatric supplements, offering a more enjoyable and enticing form for children to take their vitamins.
3. Playful Packaging for Pediatric Supplements - Disruptive innovation opportunity: Design and create fun and attractive packaging for pediatric supplement products, like the bottle used by Good Day Chocolate, to make them more appealing to children.
Industry Implications
1. Health and Wellness - Disruptive innovation opportunity: Merge the chocolate industry with the health and wellness industry to create a new market for functional chocolate supplements targeting kids' specific needs.
2. Pharmaceutical - Disruptive innovation opportunity: Collaborate with pharmaceutical companies to develop pediatric supplements in the form of candy-coated chocolate pieces, offering more palatable options for children.
3. Packaging - Disruptive innovation opportunity: Innovate in the packaging industry by designing appealing and playful packaging solutions specifically for pediatric supplement products, targeting children as the end-users.
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