Mason Vitamins Launched Matcha and Turmeric Gummy Supplements
Laura McQuarrie — May 29, 2018 — Lifestyle
References: masonvitamins & progressivegrocer
Mason Vitamins recently launched two new gummy supplements that spotlight two potent superfoods—antioxidant-rich matcha and anti-inflammatory turmeric. While the gummy with matcha was formulated to help support the immune and cardiovascular systems, the gummy with turmeric is beneficial for general health. Both supplements are gluten-free, pectin-based, Kosher-certified and feature the Mason Vitamins' updated branding.
As health-conscious consumers look for fun ways to support their health on a daily basis, they are turning to formats like gummies and other confection-like supplement products with pleasing textures and an easy delivery method.
Mason Vitamins also offers a collagen gummy supplement for the maintenance of healthy skin, joints and bones, as well as a dietary supplement specifically for the body, hair, skin and nails.
As health-conscious consumers look for fun ways to support their health on a daily basis, they are turning to formats like gummies and other confection-like supplement products with pleasing textures and an easy delivery method.
Mason Vitamins also offers a collagen gummy supplement for the maintenance of healthy skin, joints and bones, as well as a dietary supplement specifically for the body, hair, skin and nails.
Trend Themes
1. Superfood Gummy Supplements - The trend of superfood gummy supplements allows consumers to easily and enjoyably incorporate antioxidant-rich and anti-inflammatory ingredients like matcha and turmeric into their daily health routine.
2. Confection-like Supplement Products - The trend of confection-like supplement products, such as gummies, provides health-conscious consumers with a fun and convenient way to support their overall health.
3. Collagen Gummy Supplements - The trend of collagen gummy supplements addresses consumers' desire for products that promote healthy skin, joints, and bones in a tasty and easy-to-consume form.
Industry Implications
1. Health and Wellness Supplements - The health and wellness supplement industry can capitalize on the trend of superfood gummy supplements by developing new products that feature popular antioxidant-rich and anti-inflammatory ingredients.
2. Functional Food and Beverage - The functional food and beverage industry can explore the trend of confection-like supplement products by incorporating health-boosting ingredients into enjoyable formats like gummies and other confectionary treats.
3. Beauty and Personal Care - The beauty and personal care industry can tap into the trend of collagen gummy supplements to create products that promote healthy skin, joints, and bones, catering to consumers who seek both beauty and overall wellness benefits.
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