Low-Impact is Met by Low-Cost in the Form of Natura SOU Packaging
Amelia Roblin — September 18, 2013 — Eco
References: questtono & lovelypackage
For people on a budget, there isn't always great incentive to shop for eco-friendly products. Where many sustainable consumables are sold at higher prices, Natura SOU packaging takes a logical step in the other direction.
Fundamentally, the QuesttoNó and Tátil Design collaboration succeeds in comprising 70% less plastic material than your average bottle of bodywash. This expectedly makes the line of soaps and shampoos much cheaper to turn out. Furthermore, the thin pouches are manufactured in the same facility in which they are filled, streamlining the production process and cutting the costs and energy that are often expended in intermediate transportation.
Shaped like a droplet of water, Natura SOU packaging also allows you to squeeze and slide out every last dollop so that not a pinch is wasted.
Fundamentally, the QuesttoNó and Tátil Design collaboration succeeds in comprising 70% less plastic material than your average bottle of bodywash. This expectedly makes the line of soaps and shampoos much cheaper to turn out. Furthermore, the thin pouches are manufactured in the same facility in which they are filled, streamlining the production process and cutting the costs and energy that are often expended in intermediate transportation.
Shaped like a droplet of water, Natura SOU packaging also allows you to squeeze and slide out every last dollop so that not a pinch is wasted.
Trend Themes
1. Low-cost Sustainability - Natura SOU's low-cost eco shampoo packaging paves way for low-cost sustainability in the personal care industry.
2. Streamlined In-house Production - Natura SOU's in-house streamlined production process of their eco shampoo packaging provides disruptive innovation opportunities for the personal care industry.
3. Minimalistic Packaging Design - Natura SOU's eco shampoo in minimalistic packaging design is a trend that is revolutionizing the personal care industry with its sustainability and price-consciousness.
Industry Implications
1. Personal Care - The personal care industry has the potential to adopt Natura SOU's low-cost and minimalistic eco shampoo packaging design while making a significant impact on their environmental footprint.
2. Manufacturing - The in-house streamlined production process of Natura SOU's eco shampoo packaging provides manufacturing industries with new disruptive innovation opportunities.
3. Sustainability - Natura SOU's eco shampoo packaging is paving the way for sustainability in industries beyond personal care, such as food and beverage, and household products.
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