Twister Sisters Packaging Invites Cosmetics Set Customization
Amelia Roblin — January 25, 2014 — Fashion
References: behance.net & packagingoftheworld
No two girls look alike, and no two have the same skin type. Twister Sisters packaging contains a range of face-focused products designed to emphasize this fact, and to invite young female consumers to have a bit of fun while they choose what to purchase.
Designer Olkas Voron dreamed up short bottles with protruding caps and hollow bottoms that can be stacked together in threes to make a complete face. Some have mouths, some have eyes and some have hair; respectively, Twister Sisters packaging holds lip toner, a makeup remover cleanser and shower gel. The different varieties come in different colors with various physiognomic features for the custom assembly of one's own cosmetics collection.
Designer Olkas Voron dreamed up short bottles with protruding caps and hollow bottoms that can be stacked together in threes to make a complete face. Some have mouths, some have eyes and some have hair; respectively, Twister Sisters packaging holds lip toner, a makeup remover cleanser and shower gel. The different varieties come in different colors with various physiognomic features for the custom assembly of one's own cosmetics collection.
Trend Themes
1. Mix-and-match Cosmetics - Brands can offer customizable cosmetic sets to cater to individual needs and preferences.
2. Modular Packaging - Designing modular packaging can provide consumers with the ability to mix and match products for a customized experience.
3. Interactive Packaging - Interactive packaging can create a playful and engaging shopping experience for customers.
Industry Implications
1. Cosmetics - Cosmetic companies can use mix-and-match packaging to offer personalized skincare regimens.
2. Packaging - Packaging companies can create modular and interactive designs to appeal to consumers looking for customization options.
3. Retail - Retailers can adopt the modular and mix-and-match trend to attract and engage younger female consumers.
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