Alishan Tea Packaging Manages to Strike a Clarified Complexity
Amelia Roblin — February 1, 2013 — Marketing
References: victad.tw & thedieline
It has been noted by many brand identity designers that consumers are growing to appreciate minimalism more and more in product wrappers; nevertheless, Alishan Tea packaging, with its intricate and ornamental backdrops, avoids the appearance of fussiness.
The success of Victor Design's work has quite a bit to do with the reduced palette. The tea tins have a base of neutral black and the decorative textures applied to them have been printed entirely in gold. The universal familiarity of the tiny repeated motifs also has a less challenging effect on the eyes.
Bright white labels have been positioned on Alishan Tea packaging so that they're off-centered. Between this lighthearted touch and the intricate graphic treatment, the loose leaf contents are afforded the balanced notions of lavishness an clarity of flavor at once.
The success of Victor Design's work has quite a bit to do with the reduced palette. The tea tins have a base of neutral black and the decorative textures applied to them have been printed entirely in gold. The universal familiarity of the tiny repeated motifs also has a less challenging effect on the eyes.
Bright white labels have been positioned on Alishan Tea packaging so that they're off-centered. Between this lighthearted touch and the intricate graphic treatment, the loose leaf contents are afforded the balanced notions of lavishness an clarity of flavor at once.
Trend Themes
1. Minimalist Packaging - Opportunity for brands to disrupt the market by embracing minimalistic packaging designs.
2. Intricate Graphic Treatments - Innovation opportunity for designers to create intricately patterned packaging designs that stand out.
3. Off-centered Labels - Brands can explore the use of off-centered labels to add a playful element to their packaging design.
Industry Implications
1. Brand Identity Design - Opportunity for brand identity designers to create unique and visually appealing packaging designs.
2. Luxury Tea - Innovation opportunity for the luxury tea industry to enhance their packaging designs and create a premium experience for consumers.
3. Printing Services - Printing companies can develop specialized techniques for printing intricate textures and patterns on packaging materials.
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