The OPI Oz Nail Polish Collection Celebrates a Redefined Classic
Katie Pagnotta — January 7, 2013 — Fashion
References: mbeautylounge & refinery29
The OPI Oz nail polish collection is a series of sparkly and glamorous lacquers inspired by the upcoming release of Oz: The Great And Powerful.
Each fabulous nail polish is meant to commemorate a character and the essence of the new film. The Wizard of Oz is a classic and Oz: The Great And Powerful is sure to follow in its foot steps with a slew of the same characters. Nail polishes like the pale pinks and light whites are meant to be reminiscent of Glinda, the good witch in the original and in the contemporary film. Other highlights of the collection include the uber glittery metallic colors that allude to Dorothy's red slippers and the magic of Oz.
The OPI Oz nail polish collection is whimsical, features 7 fierce hues and is perfect to wear to the movie's premiere.
Each fabulous nail polish is meant to commemorate a character and the essence of the new film. The Wizard of Oz is a classic and Oz: The Great And Powerful is sure to follow in its foot steps with a slew of the same characters. Nail polishes like the pale pinks and light whites are meant to be reminiscent of Glinda, the good witch in the original and in the contemporary film. Other highlights of the collection include the uber glittery metallic colors that allude to Dorothy's red slippers and the magic of Oz.
The OPI Oz nail polish collection is whimsical, features 7 fierce hues and is perfect to wear to the movie's premiere.
Trend Themes
1. Glitz and Glam Nail Polish Collections - Beauty companies can create collections based on popular culture to appeal to consumers who want to express their fandoms through beauty products.
2. Film-inspired Makeup Products - There is an opportunity for makeup companies to offer more than just nail polishes, but also create a whole range of makeup inspired by popular films and characters.
3. Character Compliant Beauty Products - Similar to the OPI Oz nail polish collection, other beauty brands can create products that are specifically inspired by a character, adding a new dimension to character merchandise.
Industry Implications
1. Beauty Industry - Beauty companies can use pop culture to create trend-based products that appeal to a wide range of consumers.
2. Entertainment Industry - There is an opportunity for movie studios to collaborate with cosmetic brands to expand the reach of their movies through merchandise.
3. Fashion Industry - Fashion designers can create collections based on popular movie characters, incorporating makeup and beauty products that are inspired by the movies.
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