EarBudeez' Headphone Packaging Design Turns Earbuds Cartoony
Laura McQuarrie — September 16, 2014 — Marketing
References: packagingworld.blogspot & packagingworld.blogspot
Earbuds come in a variety of colors and styles, but even so, they're not a very expressive product—however, this playful headphone packaging design for EarBudeez infuses them with lots of personality. A product that you stick into your ear can rarely be called charming, but these EarBudeez certainly make an exception. The design is small and compact, taking a circular shape that turns the earbuds into facial features of some rather funny characters.
Each headphone color gets a matching persona, whether it's a winking girl who loves the color pink, a punk with a cyborg-like eye or a devilish looking skull with beady red eyes. In each of the designs, the EarBudeez logo gets a different treatment too, turning from a cute barrette to a bandage depending on whatever suits the personified package best.
Each headphone color gets a matching persona, whether it's a winking girl who loves the color pink, a punk with a cyborg-like eye or a devilish looking skull with beady red eyes. In each of the designs, the EarBudeez logo gets a different treatment too, turning from a cute barrette to a bandage depending on whatever suits the personified package best.
Trend Themes
1. Playful Packaging Design - Opportunity for companies to create playful and expressive packaging designs that add personality to otherwise mundane products.
2. Personalized Product Personas - Potential for companies to develop products with different personas to cater to different target markets and consumer preferences.
3. Transformative Branding - Possibility for companies to use branding elements that change or adapt based on the product or target audience, making the packaging more engaging.
Industry Implications
1. Consumer Electronics - Innovation opportunities for electronics companies to enhance their packaging designs and create a stronger connection with consumers.
2. Retail - Potential for retailers to collaborate with designers to create unique and appealing packaging that attracts customers and differentiates their products from competitors.
3. Marketing and Advertising - Opportunity for marketing and advertising agencies to explore creative packaging concepts that align with brand messaging and enhance consumer engagement.
3.3
Score
Popularity
Activity
Freshness
