Gwyneth Paltrow Collaboration with Butter London to Create Polishes
Ariel Weber — November 20, 2012 — Fashion
References: goop & refinery29
The Gwyneth Paltrow collaboration with Butter London has resulted in a posh and polished line of nail lacquers.This combined effort marks Ms. Paltrow's debut into the nail polish world.
Though Ms.Paltrow may not be British, her multiple years residing in England as well as marrying English native Chris Martin has given her an honorary title. Hence, it is only fitting that she team up with a London-based company, as well as name the lacquers to pay homage to quintessential Britishness.
The color palette of the nail collection is also ideal for the holiday season. The harmstead heath is a mossy, green and gold lacquer; the bread & butter is an ivory opaque shade and the Absobloody-lutely is a beautiful cherry red. Available through Ms. Paltrow lifestyle website Goop, the pack of three comes at a cost of $36. The Gwyneth Paltrow collaboration with Butter London is great for stocking-stuffers or gifted as a present for any of your favorite gal pals.
Though Ms.Paltrow may not be British, her multiple years residing in England as well as marrying English native Chris Martin has given her an honorary title. Hence, it is only fitting that she team up with a London-based company, as well as name the lacquers to pay homage to quintessential Britishness.
The color palette of the nail collection is also ideal for the holiday season. The harmstead heath is a mossy, green and gold lacquer; the bread & butter is an ivory opaque shade and the Absobloody-lutely is a beautiful cherry red. Available through Ms. Paltrow lifestyle website Goop, the pack of three comes at a cost of $36. The Gwyneth Paltrow collaboration with Butter London is great for stocking-stuffers or gifted as a present for any of your favorite gal pals.
Trend Themes
1. Celebrity Collaborations in Niche Markets - Collaborating with a celebrity in a relatively niche market can attract a broader audience.
2. Limited Edition Product Offerings - Creating limited edition product offerings can increase demand and create a sense of exclusivity for the brand.
3. Holiday-themed Beauty Products - Releasing beauty products tailored to holiday themes can attract customers looking for festive and seasonal products.
Industry Implications
1. Beauty - Beauty companies can collaborate with celebrities to expand their product offerings and attract a wider audience.
2. E-commerce - E-commerce platforms can create limited edition product offerings to drive customer engagement and increase sales.
3. Retail - Retailers can offer holiday-themed beauty products to capture customers looking for seasonal products and increase foot traffic to their stores.
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