The AIAIAI Headphones Ad Campaign Makes Sound Look Seductive
Meghan Young — November 8, 2013 — Naughty
References: aiaiai.dk & ibelieveinadv
The AIAIAI Headphones ad campaign is provocatively clever. In order to highlight its tag line, "Making sound sexy since 2006," the popular earphones have been designed and placed in such a way that they take on the form of a nude woman. They went so far as to make the actual earphones look like a pair of naked breasts.
Conceived and executed by AIAIAI itself, AIAIAI Headphones ad campaign is a direct result of a challenge by Vice Magazine to create an ad that complemented its October issue dedicated to Bob Guccione, the man behind the legendary erotic magazine, Penthouse. As Vice reveals, "This resulted in an ‘erotification’ of the Tracks headphones model and an homage to the female silhouette."
Conceived and executed by AIAIAI itself, AIAIAI Headphones ad campaign is a direct result of a challenge by Vice Magazine to create an ad that complemented its October issue dedicated to Bob Guccione, the man behind the legendary erotic magazine, Penthouse. As Vice reveals, "This resulted in an ‘erotification’ of the Tracks headphones model and an homage to the female silhouette."
Trend Themes
1. Provocative Advertising - The AIAIAI Headphones ad campaign showcases the trend of using provocative and clever ads to grab attention and create buzz.
2. Branding Through Controversy - AIAIAI's ad campaign demonstrates the trend of brands using controversial and boundary-pushing content to stand out and make a statement.
3. Sensualizing Everyday Products - The AIAIAI Headphones campaign reflects the trend of sensualizing and sexualizing everyday products to generate interest and appeal to consumer desires.
Industry Implications
1. Consumer Electronics - The consumer electronics industry can explore disruptive innovation opportunities by leveraging provocative advertising to differentiate their products.
2. Advertising and Marketing - The advertising and marketing industry can capitalize on the trend of branding through controversy, helping brands create memorable campaigns that generate buzz and brand recognition.
3. Fashion and Lifestyle - The fashion and lifestyle industry can consider disruptive innovation by exploring the trend of sensualizing everyday products to create unique and attention-grabbing marketing campaigns.
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