The Gerber 'United Babies' Commercial Features Stop-Motion Infants
Allison Love — August 24, 2010 — Marketing
References: gerber & adsoftheworld
The Gerber 'United Babies' commercial is definitely one that pulls on the heart strings. Featuring babies from every walk of life, melded together using stop motion, the ad consists of an adorable montage of infants and toddlers.
The Gerber 'United Babies' commercial is definitely one to watch out for, especially if you're baby crazy and adore all little infants and their cute dimply faces.
Implications - The use of babies in media is part of a broader approach known as the heartstrings angle. The ideals associated with childhood, like innocence and playfulness, appeal to a broad range of people, so the use of these images is ideal. Companies that advertise with the heartstrings angle with babies, animals and other adorable elements popular among consumers effectively excite consumer interest.
The Gerber 'United Babies' commercial is definitely one to watch out for, especially if you're baby crazy and adore all little infants and their cute dimply faces.
Implications - The use of babies in media is part of a broader approach known as the heartstrings angle. The ideals associated with childhood, like innocence and playfulness, appeal to a broad range of people, so the use of these images is ideal. Companies that advertise with the heartstrings angle with babies, animals and other adorable elements popular among consumers effectively excite consumer interest.
Trend Themes
1. Heartstrings Angle - Using the heartstrings angle in advertising appeals to consumers' emotions and creates a strong connection with the audience.
2. Adorable Montages - Creating adorable montages of babies and infants through stop-motion animation in commercials captures viewer attention and leaves a lasting impression.
3. Appealing to Childlike Ideals - Incorporating childhood ideals of innocence and playfulness in advertisements appeals to a wide range of consumers and sparks consumer interest.
Industry Implications
1. Advertising - The advertising industry can leverage the heartstrings angle and create adorable montages of babies to effectively connect with consumers emotionally and generate interest in their products.
2. Film and Animation - The film and animation industry can explore the use of stop-motion animation to create adorable montages of babies, providing a unique and captivating visual experience.
3. Childcare Products - Childcare product companies can incorporate childhood ideals in their advertisements to showcase the benefits of their products and appeal to parents' emotions in a competitive market.
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