Cooper and Ford Coffee is Sophisticated and Scrumptious
Summer Luu — March 24, 2011 — Lifestyle
References: robinssoncravents & thedieline
This new packaging for Cooper and Ford Coffee shows a unique branding strategy. A tasteful chocolate brown design is incorporated throughout the packaging and cross all of the company's brewing products.
The style is sleek and sophisticated, and highlights Cooper and Ford Coffee's logo, typography and images. An argyle print is featured all over the coffee cups and brown paper bags that are used to tote around the coffee shop's pastries. Even the single brown and white sugar packets are dressed in classy argyle, which really pulls together the overall branding.
Designed by Roinsson Cravents, the packaging for Cooper and Ford Coffee infuses a visual identity that is elegant and flawless. It's sure to have patrons coming back for more of its java junkie's delights.
The style is sleek and sophisticated, and highlights Cooper and Ford Coffee's logo, typography and images. An argyle print is featured all over the coffee cups and brown paper bags that are used to tote around the coffee shop's pastries. Even the single brown and white sugar packets are dressed in classy argyle, which really pulls together the overall branding.
Designed by Roinsson Cravents, the packaging for Cooper and Ford Coffee infuses a visual identity that is elegant and flawless. It's sure to have patrons coming back for more of its java junkie's delights.
Trend Themes
1. Unique Branding Strategy - The incorporation of a tasteful chocolate brown design and an argyle print throughout the packaging creates a unique and eye-catching branding strategy for Cooper and Ford Coffee.
2. Sleek and Sophisticated Style - The sleek and sophisticated style of the packaging, featuring the company's logo, typography, and images, adds an element of elegance and class to Cooper and Ford Coffee's branding.
3. Flawless Visual Identity - The flawless visual identity created by Roinsson Cravents through the packaging design gives Cooper and Ford Coffee a distinctive and memorable image that is sure to resonate with customers.
Industry Implications
1. Coffee Packaging - Coffee packaging industry can explore unique branding strategies like incorporating designs inspired by food and fashion to create eye-catching packaging solutions.
2. Food and Beverage - The food and beverage industry can learn from Cooper and Ford Coffee's sleek and sophisticated branding style and aim to create visually appealing packaging to enhance the overall product experience.
3. Graphic Design - The graphic design industry can take inspiration from Roinsson Cravents' flawless visual identity created for Cooper and Ford Coffee and explore innovative packaging designs that reflect the essence and values of a brand.
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