Mobile Marketing Company Adzookie is Looking to Turn Houses into Billboards
Michael Hines — April 8, 2011 — Art & Design
Mobile advertising company Adzookie is making waves with its offer to turn houses into billboards. The Adzookie billboard houses would be painted bright colors and feature the Adzookie logo along with the logos of popular social media sites like Twitter, Facebook and YouTube. The company plans to pay the homeowner's mortgage for every month that they participate, and will even paint the house back to its original colors when the agreement is up.
One year of living in a billboard house with no mortgage payments sounds like a steal of a deal to me. Adzookie put out the ad for billboard houses a day ago and already have thousands of applicants. Not all homes qualify though. All homes must be owned by the occupants and cannot be in a city where brightly painted houses are prohibited.
One year of living in a billboard house with no mortgage payments sounds like a steal of a deal to me. Adzookie put out the ad for billboard houses a day ago and already have thousands of applicants. Not all homes qualify though. All homes must be owned by the occupants and cannot be in a city where brightly painted houses are prohibited.
Trend Themes
1. Billboard House Advertising - The trend of turning houses into billboards provides a disruptive innovation opportunity for mobile advertising companies to reach a larger audience and generate new revenue streams.
2. Social Media Integration - Integrating popular social media logos into billboard house designs presents a disruptive innovation opportunity for marketing companies to connect with digital-savvy audiences and enhance brand visibility.
3. Alternative Mortgage Payment Models - The concept of paying homeowners' mortgages in exchange for using their houses as billboards opens up disruptive innovation opportunities in the real estate and marketing industries to explore alternative payment methods and partnerships.
Industry Implications
1. Mobile Advertising - Turning houses into billboards creates disruptive innovation opportunities for mobile advertising companies to explore new advertising channels and expand their market reach.
2. Marketing - The trend of billboard house advertising offers disruptive innovation opportunities for marketing agencies to develop unique and attention-grabbing advertising campaigns.
3. Real Estate - The concept of using houses as billboards presents disruptive innovation opportunities for the real estate industry to explore innovative partnership models and alternative revenue streams.
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