The SD Coffee Cup is a Caffeinated Client Handout
Amelia Roblin — March 28, 2011 — Marketing
References: sussner & thedieline
Many design firms unleash a little creativity towards client gifts, and this year's SD Coffee Cup offering will surely win the hearts of past and future customers with such a delicious and practical donation.
Sussner Design works to create packaging and brand identity, so this particular project to embody its own image must have been quite rewarding. With a new website to advertise and a range of custom creative services to publicize, the company enlisted the help of a familiar and much-loved symbol of Western culture: coffee.
As a thank-you for past business and a reminder of the skills the team of professionals possesses, the SD Coffee Cup handout is composed of a simple brown logo-printed ceramic coffee mug, a delightful cardboard box, a leaflet with the firm's information and a single serving sachet of instant dark roast.
Sussner Design works to create packaging and brand identity, so this particular project to embody its own image must have been quite rewarding. With a new website to advertise and a range of custom creative services to publicize, the company enlisted the help of a familiar and much-loved symbol of Western culture: coffee.
As a thank-you for past business and a reminder of the skills the team of professionals possesses, the SD Coffee Cup handout is composed of a simple brown logo-printed ceramic coffee mug, a delightful cardboard box, a leaflet with the firm's information and a single serving sachet of instant dark roast.
Trend Themes
1. Branded Client Gifts - Design firms are leveraging client gifts to showcase their creativity and leave a lasting impression, creating opportunities for new and unique ideas and products.
2. Corporate Social Responsibility Marketing - Businesses are using sustainable and ethical practices to create marketing campaigns, creating opportunities for products and services that align with these values.
3. Personalized Packaging - As consumers seek unique and personalized experiences, companies are offering customized packaging options, creating opportunities for new services and products that cater to this demand.
Industry Implications
1. Design Services - Companies providing design services have opportunities to create innovative and creative client gift solutions that showcase their strengths and capabilities.
2. Coffee and Beverage Industry - Providing unique and branded coffee packaging for companies allows coffee and beverage industries to extend their reach and showcase their brand to a preexisting customer base.
3. Marketing and Advertising Industry - Marketing and advertising industries have opportunities to create campaigns that highlight ethical and sustainable practices that align with consumer values and preferences.
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