These Gossip Girl Nail Polish Colors are For Die-Hard Fans
Zoe Badley — July 28, 2010 — Marketing
References: nicolebyopi & fashionindie
Although the hype behind this teen show may have slowed down, this Gossip Girl Nail Polish collection from Nicole by OPI proves that it is far from being dead and gone.
There are four different shades featured in the Gossip Girl Nail Polish collection. With names like 'Too Rich for You,' and 'Scandals, Secrets and Sparkle,' this nail polish collection is for those drama-loving fashionistas who want to add some shine to their digits.
Implications - Businesses that design products to portray a very specific lifestyle or culture will likely appeal to a large number of individuals. Consumers looking to portray a particular image of their own will look for those products that best match the qualities and characteristics of which they hope to portray in society.
There are four different shades featured in the Gossip Girl Nail Polish collection. With names like 'Too Rich for You,' and 'Scandals, Secrets and Sparkle,' this nail polish collection is for those drama-loving fashionistas who want to add some shine to their digits.
Implications - Businesses that design products to portray a very specific lifestyle or culture will likely appeal to a large number of individuals. Consumers looking to portray a particular image of their own will look for those products that best match the qualities and characteristics of which they hope to portray in society.
Trend Themes
1. Lifestyle-centric Products - Designing products that embody a specific lifestyle or culture can attract a wide consumer base.
2. Self-expression Through Nail Art - Consumers seek nail polish collections that allow them to showcase their desired image or persona.
3. Nostalgic Pop Culture References - Creating product collections inspired by beloved TV shows can tap into consumer sentimentality and generate interest.
Industry Implications
1. Fashion and Beauty - Opportunity for fashion and beauty brands to create niche products that resonate with specific target markets.
2. Cosmetics - Opportunity for cosmetic companies to expand their product lines with unique, theme-based collections.
3. Entertainment Merchandise - Opportunity for companies to create licensed merchandise based on popular TV shows and movies.
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