Some brands take responsibility for their own inaction on issues of justice
Trend - Consumer pressure has made brands and institutions more aware that their past unwillingness to address the inequality that they help perpetuate, both internally and in society at large, is no longer an option. Some brands are aiming to change by taking significant financial and/or representation-based measures that aim for the equal treatment and success of visible minorities and women.
Insight - Now that the lines between activists and the average consumer have blurred due to increased education and general public knowledge of social issues, consumers expect that brands make effective changes to rectify their mistakes and complicity in the various issues plaguing the world today. Consumers expect more than lip service from brands when they’re addressing their mistakes, and instead expect that significant systemic changes are made in order to balance the scales and mitigate the favouring of certain demographics over others.
Insight - Now that the lines between activists and the average consumer have blurred due to increased education and general public knowledge of social issues, consumers expect that brands make effective changes to rectify their mistakes and complicity in the various issues plaguing the world today. Consumers expect more than lip service from brands when they’re addressing their mistakes, and instead expect that significant systemic changes are made in order to balance the scales and mitigate the favouring of certain demographics over others.
Workshop Question - How is your brand making internal changes that reflect the push for real, systemic change?
Trend Themes
1. Brand Accountability - More brands are starting to feel pressure from consumers to make systemic changes to rectify their past mistakes in regards to equality and diversity.
2. Inclusivity Initiatives - Companies are increasingly launching initiatives to increase diversity and cultural inclusion in various industries.
3. Trauma-informed Design - Fashion designers are drawing on personal experiences with trauma to create empowering collections and messages.
Industry Implications
1. Education - Initiatives like socially-conscious education ads and diversity-focused museums are driving change in the education industry.
2. Arts and Culture - Inclusivity initiatives ranging from the fragrance industry to the wine industry target discrimination issues across all forms of art and culture.
3. Tech - Anti-racist tech language initiatives show how tech companies are making a difference by removing insensitive language from their platforms.
9 Featured, 80 Examples:
96,748 Total Clicks
Date Range:
Jun 20 — Nov 22
Trending:
Mild
Consumer Insight Topics:
