1017 ALYX 9SM Launches the Minimal Anti-Racist Action T-Shirt
References: alyxstudio & hypebeast
1017 ALYX 9SM reissues a new iteration of the Anti-Racist Action t-shirt that made its original debut back in 2017 for its Fall/Winter 2017 collection. All of the profits from the sale will be evenly distributed to help The Freedom Fund, National Bail Out, and Campaign Zero.
The shirt was designed in collaboration with Kosher and Uber as founder Matthew M. Williams actively stands in solidarity with the powerful Black Lives Matter. The company releases a statement, “we encourage you to do whatever you can to help by spreading information, signing petitions, donating to funds and protesting. We will continue to work on actions and initiatives to promote equality and fight against injustice and discrimination in the USA and around the world.”
Image Credit: 1017 ALYX 9SM
The shirt was designed in collaboration with Kosher and Uber as founder Matthew M. Williams actively stands in solidarity with the powerful Black Lives Matter. The company releases a statement, “we encourage you to do whatever you can to help by spreading information, signing petitions, donating to funds and protesting. We will continue to work on actions and initiatives to promote equality and fight against injustice and discrimination in the USA and around the world.”
Image Credit: 1017 ALYX 9SM
Trend Themes
1. Anti-racism Initiatives - An industry that could benefit from this trend is fashion and retail, as more companies and brands seek to use their platform to promote tolerance and acceptance, and disrupt inequalities in the fashion industry.
2. Charitable Partnerships - With more companies seeking to use their platform to support social causes, an opportunity for disruptive innovation in this industry could be the development of innovative funding models for non-profits and crisis relief organizations.
3. Activism in Fashion - As more designers and brands incorporate social and political messaging into their collections, opportunities arise to disrupt the traditional fashion industry by creating new business models that prioritize social responsibility and activism.
Industry Implications
1. Fashion and Retail - This industry could benefit from partnering with non-profits for social causes, like combating racism and promoting equality, through limited-edition merchandise and collections that bring attention and funds to these issues.
2. Non-profit and Crisis Relief - Charitable organizations that focus on racism-fighting initiatives, like The Freedom Fund, National Bail Out, and Campaign Zero, could leverage innovative funding models, like cause-related merchandising, to generate revenue and awareness.
3. Marketing and Communications - As more companies seek to align with social causes and promote activism, opportunities arise to disrupt traditional marketing practices by creating new, socially responsible campaigns that resonate with consumers and promote social change.
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