Nicole McLaughlin is Raffling Items for Black Lives Mater
Ellen Smith — June 9, 2020 — Art & Design
References: nicolemclaughlin.net & hypebae
In addition to contributing money to various causes, brands are using their platform to come up with unique ways to raise funds for the Black Lives Matter Movement -- Nicole McLaughlin is a prime example of this as the designer is raffling off one-of-kind items and donating the proceeds to charity and organizations that fight against racism.
Those that have been looking to get their hands on rare, reworked items can now do so while supporting a good cause. Buying a $10 raffle ticket will enter consumers into a draw to a win a variety of items. Some of these items include a beach chair made from North Face puffer jackets, or slippers made from Patagonia fleece.
Image Credit: Instagram: @nicolemclaughlin
Those that have been looking to get their hands on rare, reworked items can now do so while supporting a good cause. Buying a $10 raffle ticket will enter consumers into a draw to a win a variety of items. Some of these items include a beach chair made from North Face puffer jackets, or slippers made from Patagonia fleece.
Image Credit: Instagram: @nicolemclaughlin
Trend Themes
1. Charitable Raffle Craze - Opportunity for brands to leverage their platforms by offering exclusive and rare items as raffle prizes, with proceeds going to charitable causes.
2. Reworked Apparel and Accessories - Designers can create unique and one-of-a-kind items that have been reworked from existing clothing, offering consumers a sustainable and eco-friendly approach to fashion.
3. Activism Through Fashion and Design - Using fashion as a means for activism, designers can make a statement through their creations and connect with consumers who want to support social justice causes.
Industry Implications
1. Fashion Industry - Designers can utilize their creativity to make unique items that raise money for causes important to them and consumers.
2. Nonprofit Sector - Nonprofits can benefit from the proceeds of these raffles as they can support their various initiatives through the charitable donations.
3. Retail Industry - Retailers can tap into consumer appetite for exclusive items while also giving back through charity and socially conscious initiatives.
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