Vetements Draws Inspiration from a Twisted Mind for SS23
Fashion house Vetements introduces its latest collection designed for the Spring/Summer 2023 season that taps into a childhood theme for inspiration. It also features a focus on a twisted imagination to push creative boundaries during the warmer times of the year.
It turns to the designer's life experience through multifaceted designs without disrupting the brand's design language. Speaking about the capsule Demna Gvasalia states that “This collection is very personal to me. It’s my first physical VETEMENTS show as a Creative Director. It’s a summary of my childhood memories, war trauma, hidden desires, and twisted imagination [...] Everyone expected me to continue this season with this signature move of covering all faces, but once I fitted the casting, I removed all the masks that were in the show, I wanted to show their faces, tell their stories through my clothes.”
Image Credit: Vetements
It turns to the designer's life experience through multifaceted designs without disrupting the brand's design language. Speaking about the capsule Demna Gvasalia states that “This collection is very personal to me. It’s my first physical VETEMENTS show as a Creative Director. It’s a summary of my childhood memories, war trauma, hidden desires, and twisted imagination [...] Everyone expected me to continue this season with this signature move of covering all faces, but once I fitted the casting, I removed all the masks that were in the show, I wanted to show their faces, tell their stories through my clothes.”
Image Credit: Vetements
Trend Themes
1. Childhood-inspired Fashion - Designing apparel with inspiration drawn from childhood experiences and memories can help create unique and relatable designs for consumers.
2. Twisted Imaginative Themes - Incorporating twisted and imaginative themes into fashion collections can help push creative boundaries and target consumers who seek bold and unconventional designs.
3. Personalized Capsule Collections - Creating personalized capsule collections can help add a personal touch to brands and draw in consumers who appreciate a more intimate design experience.
Industry Implications
1. Fashion and Apparel - Fashion brands can leverage childhood memories and twisted imagination themes to appeal to a wider range of consumers in the industry.
2. Creative Design - Creative design companies can explore twisted imaginative themes and childhood memories to develop unique and boundary-pushing designs for their clients.
3. Personalized Branding - Brands can create personalized capsule collections to strengthen their relationships with their customers and distinguish themselves from competitors in the market.
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