Digital Twin's Genesis NFT Drop Introduces 18K Gold Diamond Earrings
Laura McQuarrie — February 22, 2022 — Fashion
References: digitalxtwin.io & prnewswire
To encourage more women to enter the NFT space, Digital Twin founders Adrianna and Natalie Soto-Wright (and twin sisters) are introducing the Genesis NFT drop. The unique pair of Limitless Earrings exist in both physical and digital worlds and the L'Dezen exclusive 18K gold Very Peri enamel diamond earrings have been named in honor of Women's History Month.
The earrings exclusively designed for Digital Twin will never be created again and they give a collector the chance to redeem their NFT for physical ownership. Increasingly, NFTs are being used to highlight the provenance of products.
As it stands, just 16% of non-fungible tokens in the market trace back to female artists and with this initiative and others, Digital Twin is on a mission to change this.
The earrings exclusively designed for Digital Twin will never be created again and they give a collector the chance to redeem their NFT for physical ownership. Increasingly, NFTs are being used to highlight the provenance of products.
As it stands, just 16% of non-fungible tokens in the market trace back to female artists and with this initiative and others, Digital Twin is on a mission to change this.
Trend Themes
1. Digi-physical Nfts - The introduction of Digi-Physical NFT jewelry creates an opportunity for companies to explore the intersection of physical and digital assets.
2. NFT Market Representation - The underrepresentation of female artists in the NFT market creates an opportunity for companies to support and empower women in the blockchain industry.
3. Provenance Highlighting - The use of NFTs to highlight the provenance of products presents an opportunity for companies to leverage blockchain technology to establish authenticity and build trust with consumers.
Industry Implications
1. Jewelry - Jewelry companies can explore the use of NFTs to create limited edition, unique jewelry pieces that allow collectors to own physical and digital versions of the same item.
2. Blockchain - Blockchain companies can support diversity and gender equality by developing initiatives to encourage and empower female artists and creators in the NFT market.
3. Luxury Goods - Luxury goods companies can leverage blockchain technology and NFTs to create exclusive, high-value items with established provenance, increasing consumer trust and brand loyalty.
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