Denim Tears Details its New Products with Rhinestones
References: shop-us.doverstreetmarket & highsnobiety
Fashion imprint Denim Tears introduces its newest designs that are set to join the Spring/Summer 2023 season. It features a wide range of rhinestone-adorned streetwear shapes. The highlight of the range spotlight is the Cotton Wreath print which is true to Tremaine Emory.
This time around, it takes on a more stark look as it details the apparel with over 300 rhinestones that are applied by hand, adding sparkling details to each pair. It is seen detailing items such as the logo tee, the thermal, a Cotton Wreath polo top and hoodie, a black cap, and more. Emory states that "The most common misreading [of my work] is that I'm selling Black trauma [...] Really, I'm telling stories. The pain is a story, the good is a story... I'm not selling trauma, I'm using consumerism to get a story out. Very different thing."
Image Credit: Dover Street Marker
This time around, it takes on a more stark look as it details the apparel with over 300 rhinestones that are applied by hand, adding sparkling details to each pair. It is seen detailing items such as the logo tee, the thermal, a Cotton Wreath polo top and hoodie, a black cap, and more. Emory states that "The most common misreading [of my work] is that I'm selling Black trauma [...] Really, I'm telling stories. The pain is a story, the good is a story... I'm not selling trauma, I'm using consumerism to get a story out. Very different thing."
Image Credit: Dover Street Marker
Trend Themes
1. Rhinestone-adorned Streetwear - The rising trend of adding rhinestones to streetwear pieces presents an opportunity for fashion brands to offer unique and eye-catching designs.
2. Hand-applied Embellishments - As more fashion designers turn to hand-applied embellishments such as rhinestones, there is potential for disruptive innovation in the textile and manufacturing industries to create more streamlined and efficient methods for production.
3. Storytelling Through Consumerism - Emory's approach to using consumerism as a means of storytelling presents an opportunity for businesses to explore creative ways of connecting with their audience and conveying a message through their products.
Industry Implications
1. Fashion - The use of rhinestones in streetwear presents potential for fashion brands to innovate and offer unique designs that stand out in a crowded marketplace.
2. Textile Manufacturing - The trend of hand-applied embellishments in fashion presents an opportunity for disruptive innovation in textile manufacturing to create more efficient and cost-effective methods of production.
3. Marketing and Branding - Emory's approach to using consumerism and storytelling as a means of branding presents an opportunity for businesses to explore creative ways of connecting with their audience and conveying a message through their products.
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