Brands are tapping fermentation to elevate the taste and health profile of snacks
Trend - Fermented foods are credited to be health-conscious and many brands are introducing such ingredients to their snack offerings. Whether it is in chips, desserts, or even pet food, these products offer a new flavor experience, as well.
Insight - The abundance of product options in the market has sparked curiosity in consumers and as a result, many individuals are feeling a little bit more adventurous when making purchasing decisions. In the food and beverage category, consumers are looking for products that suit their taste and lifestyle—whether they are dealing with a diet restriction or they want to be more mindful of their health at-home and on-the-go.
Insight - The abundance of product options in the market has sparked curiosity in consumers and as a result, many individuals are feeling a little bit more adventurous when making purchasing decisions. In the food and beverage category, consumers are looking for products that suit their taste and lifestyle—whether they are dealing with a diet restriction or they want to be more mindful of their health at-home and on-the-go.
Workshop Question - How might you cater your product/service to a health-conscious consumer?
Trend Themes
1. Fermented Snacks - Brands are introducing fermented ingredients, providing new flavor experience and health benefits without compromising the taste or dietary preference.
2. Alternative Protein - Using Koji and other fungus-based protein to provide pets with all 10 essential amino acids and boost digestion.
3. Fermentation in Snacks - Companies are using fermentation to boost the flavor and health profile of snack alternatives.
Industry Implications
1. Food and Beverage - Incorporating fermented ingredients in the products provides the consumers with a healthy and unique experience.
2. Pet Food - Alternative protein sources are in demand by pet owners for its ability to provide the necessary nutrients without the controversial attributes of meat products.
3. Fitness and Health - Snack options like plant-based waffles with the right health benefits and taste can be marketed to athletes post-workout or individuals with active lifestyles.
