LEGO DOTS Introduces a Fun New Way to Make Custom Accessories & Decor
Laura McQuarrie — March 12, 2020 — Life-Stages
LEGO is introducing a bold new way for kids to create with LEGO DOTS, which are heavily influenced by arts and crafts. These toys encourage just as much creativity as ever from LEGO but kids can use wrist bands and tiles to create a variety of personalized accessory and decor items. While LEGO is known for its iconic rectangular brick toys, LEGO DOTS pieces can take the form of everything from quarter-circles to emoji faces that can be snapped onto the same small raised bumps that have always held the building block toys together.
Currently, some of the LEGO DOTS products that can be collected include the Cosmic Wonder Bracelet, the Pineapple Pencil Holder and a Rainbow Jewelry Stand—and there's plenty of opportunity for mixing and matching the individual components of the LEGO DOTS sets.
Currently, some of the LEGO DOTS products that can be collected include the Cosmic Wonder Bracelet, the Pineapple Pencil Holder and a Rainbow Jewelry Stand—and there's plenty of opportunity for mixing and matching the individual components of the LEGO DOTS sets.
Trend Themes
1. Customizable Toys - The trend of customizable toys can be applied to other industries such as gaming to allow players to create their own avatars or in the fashion industry to offer personalized clothing.
2. Arts and Crafts for Kids - There is an opportunity to integrate arts and crafts into other children's toys such as board games or puzzles to encourage creativity and personalization beyond traditional forms of play.
3. Modular Design - Modular design is becoming increasingly popular and can be applied to transportation industries to create customizable vehicles or in the furniture industry to offer personalized pieces using interchangeable parts.
Industry Implications
1. Toy Industry - The toy industry can expand their offerings by introducing customizable options in their products, steering away from the traditional rigid designs.
2. Fashion Industry - The fashion industry can design customizable accessories and jewelry to allow customers to fully personalize their accessories with flexibility in colors, patterns, and designs.
3. Home Decor Industry - The home decor industry can produce customizable, modular pieces of furniture to allow customers to personalize their pieces with flexibility in design and functionality.
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